The Marketing Over Coffee Playbook: Now with More Wins and Wrecks!

by John J. Wall

10 Reasons Why You Should Buy the MoC Playbook NOW Use our Wins to up your marketing game, and witness the Wrecks to avoid our failures 1. MoC Stuff You KNOW Should Do [also known Seriously, if you're not doing this...] You can use the Playbook your "Get it Done" list with easy-to-follow instructions for you or your • Social Media ROI You Can't Get on This Train NOW • Email Vendor Must Dos & File Transferring Hacks • Purge These B2B Emails • It's Always Back to the Basics • Prepping for the New SEO (yup, at the same time as SEO Basics) • EVERYTHING in Chapter 3: How to Use Google Tools
  2. Things You Always Suspected, But Never Could Prove Don't waste your time questioning this wisdom - just use it. • Why Wikipedia is Unhackable • If it Breathes, it's Qualified • The Velvet Rope Dark Social
 3. Stuff So Good, We Almost Didn't Publish It 100% You Should • Pinterest Audience Targeting • Facebook Marketing Retargeting for Massive ROI • Put a Wheel on It (aka A Shortcut to Trade Show Success)
 4. Stuff That Could Make You a Marketing SuperHero Ok, maybe just a hero or heroine. But this stuff is not hard, and could pay off • Advertising on Pandora • How to Get Free Reconnaissance on Your Prospects' Solution Use • Marketing Stuff You Can Do (Cheaply) Right Now
 5. Stuff That's Useful and/or Cool, But Defies Categorization Because everyone goes grocery shopping, right? • So Kid, You Want to Market? • How to Predict the (Likely) Death of Your App • Insider Produce Shopping Tip
 6. Christopher S. Penn Experiment Results Don't miss the creativity and results of a marketing star, the cold-eyed realism of a data analyst, and the "get-it-done" of a technologist, all in one mere MoC Co-Host Christopher S. Penn. Just some of the test info he's shared on • How the 3-Link B2B Email Works • Twitter 'Just In Case' Experiment • Artificial Intelligence (AI) PR Release • Recycling Content via Social Does it Work? • Visual Scanning 10K Instagram posts for 3¢
 7. Lists, Charts, Tables and (G-Rated) Photos Because a marketing book can't scream "I Am Useful!" without these time-saving Charts, Tables & (G-Rated) Photos • Visual Goal Management A Live Sample • Facebook Messenger Bot Chat Transcripts • Virtual Reality (VR) photo of the Bonnie Lea Farm • Annie, the Black Lab, via Prisma • The Quadrant Web Site Productivity
 8. Not Transcripts, Just The Useful Stuff We did the work so you don't have 16 interviews boiled down to only the pearls of Marketing Visionaries • Seth Godin, Simon Sinek, David Meerman Scott and more
 Marketing Luminaries • Bitly, ChiefMarTech.com, FOMO.com, HubSpot, Kettle & Fire, Rapid7
 Social Media, PR & Alternative Media Experts • Jeremy Goldman, Tim Street, Tom Webster
 Customer Perception Virtuosos • Jay Baer, Kate Edwards, Daniel L

Genres: Business, Nonfiction

267 pages, Kindle Edition

Published December 18, 2018

About the author

You can find out everything about me at MarketingOverCoffee.com or at https://www.linkedin.com/in/johnjwall/

Reviews

[Aaron Slack · Rating 5 out of 5]

Come for the marketing insights, stay for the tech gear suggestions. I’ve been listening to the Marketing Over Coffee podcast almost since I’ve been involved in marketing, and this book is basically their greatest hits in book format. Entertaining and highly recommended.

[Carole Skees · Rating 3 out of 5]

Great marketing advice, possibly disconnected, unorganized, and outdated