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THE AGENCY: BUILD - GROW - REPEAT: How To Build a Remarkable Digital Agency Business That Wins and Keeps Clients
If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In THE BUILD - GROW - REPEAT, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff). You’ll discover how - Create a powerful mission that motivates your staff and customers - Build powerful sales and pitching processes that win new business - Form a compelling proposition that sets you apart from your competitors - Find, train and motivate the best people for your agency - Market your agency online and offline with tested strategies and channels - Improve profitability - Set powerful objectives and build roadmaps that guide you and your team - Create bullet-proof agreements and onboarding procedure And much more. Author Luca Senatore, Director at multi-award-winning digital agency Genie Goals, (also BJJ and former Mixed Martial Arts athlete), went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process. He’s a regularly-invited speaker at Google, a top-five-ranked international marketing expert and a straight talker – in this book he leaves no secret unshared. “Luca’s genuine and fearless drive for self-development, and for making a massive and positive impact on team members, clients, and community, is deeply inspiring.” - Alberto Frasarin Country Head, Italy - Global Marketing Solutions B.U. - Google
- GenresBusiness
310 pages, Kindle Edition
Published January 14, 2019
123 people are currently reading
91 people want to read
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Displaying 1 - 8 of 8 reviews
August 16, 2020
A story worth reading on developing a digital marketing agency. 302 pages. Business management, digital marketing. I think many would readily connect with Luca’s backstory of years of initial struggle before serendipitously discovering his niche in life.
I love how organized Luca wrote the book. The title itself outlines the contents and leaves the reader with a way of thinking that organizes into success. Even if one doesn’t intend to create a marketing firm, he can use this as an example of how to write a book.
Like many other bestselling internet marketers, Luca doesn’t go into the tactics or step-by-step instructions on button-pushing. Technology today moves too fast. He aims for a more evergreen approach in sharing his strategies and principles leading up to his success. The following represent three of my biggest takeaways from each section of the book.
Build. Purpose-driven, flat, and fast. Within this section of the book, Luca shares a description of the general structure of his agency. He emphasizes purpose first. Our previous generations seem to hate getting asked why, but what other question proves more critical? What other question drives the team during uncertainty? Luca also shares the importance of flattening hierarchies and decentralization to achieve the speed needed to win in today’s world.
Grow. Attend networking events, and conduct networking events. Among the chapters in this part, the mention of leading a networking event triggered a lightbulb moment for me. As in, “Oh, yeah. Why didn’t I think of that?” Call it a house party in today’s world of COVID-19 or hold a virtual get-together. But you don’t have to wait for someone else to announce an event.
Repeat (or Scale). Avoid weak language. Well, among the other principles in this section, this one resonated with me as an author. Too many written systems, as well as correspondence, suffer from fillers – words that don’t further value. One easy hack to discover the written equivalents of “umm” or “so…” consists of simply asking whether a portion of writing contributes to the intended message. It seems obvious, but many of us don’t write the way we speak. In so doing, we swing the metaphorical pendulum too far the other way, into wordiness and trying too hard to sound smart.
I love how organized Luca wrote the book. The title itself outlines the contents and leaves the reader with a way of thinking that organizes into success. Even if one doesn’t intend to create a marketing firm, he can use this as an example of how to write a book.
Like many other bestselling internet marketers, Luca doesn’t go into the tactics or step-by-step instructions on button-pushing. Technology today moves too fast. He aims for a more evergreen approach in sharing his strategies and principles leading up to his success. The following represent three of my biggest takeaways from each section of the book.
Build. Purpose-driven, flat, and fast. Within this section of the book, Luca shares a description of the general structure of his agency. He emphasizes purpose first. Our previous generations seem to hate getting asked why, but what other question proves more critical? What other question drives the team during uncertainty? Luca also shares the importance of flattening hierarchies and decentralization to achieve the speed needed to win in today’s world.
Grow. Attend networking events, and conduct networking events. Among the chapters in this part, the mention of leading a networking event triggered a lightbulb moment for me. As in, “Oh, yeah. Why didn’t I think of that?” Call it a house party in today’s world of COVID-19 or hold a virtual get-together. But you don’t have to wait for someone else to announce an event.
Repeat (or Scale). Avoid weak language. Well, among the other principles in this section, this one resonated with me as an author. Too many written systems, as well as correspondence, suffer from fillers – words that don’t further value. One easy hack to discover the written equivalents of “umm” or “so…” consists of simply asking whether a portion of writing contributes to the intended message. It seems obvious, but many of us don’t write the way we speak. In so doing, we swing the metaphorical pendulum too far the other way, into wordiness and trying too hard to sound smart.
September 29, 2022
Dated and only touching the surface of many quite essential parts of running an agency. On the one hand I get it - one book can’t teach you everything. If the book was called “How to run an agency in 2010” that would have been fair enough.
February 21, 2021
Covers A Lot Of Ground
A decent book that covers most of your challenges - from getting started to dealing with clients, employees and growth. A number of good elements on the sales and marketing process as well. There’s a lot of ground covered at a fairly high level - with a few unnecessary f-bombs dropped in. Other than that, it’s a good read for the aspiring agency head.
A decent book that covers most of your challenges - from getting started to dealing with clients, employees and growth. A number of good elements on the sales and marketing process as well. There’s a lot of ground covered at a fairly high level - with a few unnecessary f-bombs dropped in. Other than that, it’s a good read for the aspiring agency head.
December 12, 2022
More like a coaching book, how to make a startup agency and how to achieve success on that. This book not explaining about the framework and technical things, but more on coaching. This book like one of the funneling to join on author's program.
August 18, 2020
It was ok
It’s literally about building agency from scratch, while I’d argue that most agency builders will have put in a lot of pre-thought into it.
It’s literally about building agency from scratch, while I’d argue that most agency builders will have put in a lot of pre-thought into it.
May 29, 2022
Great overview of main topics to be asare of when creating and growing an agency
February 19, 2022
The Agency: Build, Grow, Repeat is an inspiring read full of practical and tangible advice that can be actioned immediately. Luca's writing has a genuine and down-to-earth tone and he's super generous with his insider insights!
March 28, 2025
Wealth of knowledge
Very informative and inspiring. Filled in plenty of gaps that I was missing. Looking forward to using the tips in action.
Very informative and inspiring. Filled in plenty of gaps that I was missing. Looking forward to using the tips in action.
Displaying 1 - 8 of 8 reviews