The only interesting thing about this book is the title’s play on his name and were it not for the fact that I was listening to this audio book with my spouse who was not wiling to cut his losses, I would have given up by the fourth chapter.
As much as I loved the show and Joanna’s book, The Magnolia Story, I could not stomach Chip’s version. The writing is inferior and bordering on juvenile, the insights insignificant and filled with well-worn catch phrases and what he deems coaching is more like preaching. He rehashes stories and instances already covered by Joanna in the first book which she did with more grace and acuity, did we really need to hear it from Chip’s perspective? The answer a donkey’s ass would give is, yes, and hence this book.
At one point he retells how the cover art came to be. I’ll save you the meandering explanation, but he posted three photos on his door for consideration and asked his staff to vote. No one voted on the cover that graces this book, but it is the one he wanted and went with his gut (that comes up a lot). You get the feeling he was going to go with it from the start and wonder why he bothered to ask an opinion? It becomes apparent throughout the book that other’s opinions don’t really factor into Chip’s world. His lack of humility is stunning in its audacity.
The last part of the book, however, was the most galling as the audio version contains several of his past employees singing his praises. What kind of an ego does it take to put that in a book? One employee--whom I can only imagine is suffering from some kind of workplace PTSD--shared that Chip would often come in to her office, put his smelly feet (her words) on her desk and heckle her as she dealt with customer service issues. Is that supposed to be a >good story?
By the end of this audio my estimation of Chip had deteriorated to that of a blowhard, arrogant, man child. I can’t recall the last time I gave a book one star, but this one earned it.