This book was written to serve as a guide for business people who finds it difficult to have a permanent reviews on Yelp. Yelp often filter reviews of inactive accounts, so your account has to meet requirements before retaining a permanent review on Yelp. People who trade in yelp always experience this action and get frustrated in the process but this book will provide a solution and to know the hidden secrets on how to make your good reviews stick permanently. It will also enlighten you on how to write a proper (quality) review that sticks so that yelp algorithm does not filter it.