Systematic Magic: 7 Magic Keys to Disnify Any Business: How to Out Serve, Out Price & Out Market Your Competition in Any Economy

by Vance Morris

80% of companies say they give great service…Only 8% of customers say those companies give great service3 in 5 Americans would try a new brand or company for a better service experienceCustomer service has gotten so bad that 7 in 10 Americans said they were willing to spend more with companies that they believe provide excellent customerserviceThese statistics are as scary as being stuck on It’s A Small World for anything more than a minute. But they do not have to define you and your company.You can create a service powerhouse in your company that your competitors will never copy, they are too lazy and slothful. Trust me, if all companies emulated the service provided at Walt Disney World, Ritz Carlton or Zappos, these companies would not stand out as they do.They Customer service is not a department.Customer service is not an afterthought.So what can you do?Where do you start?You start right here. In this little book, you will learn many of the secrets of how Disney creates such magical experiences every day, year after year, decade after decade.This is not theory being spewed by some corporate trainer or human resources person that has never worked a day in operations. (No offense to trainers and HR professionals intended)This book covers the exact strategies that I used when I was a Disney Leader. If you have the dedication and drive, you can implement these same strategies in your business or practice. Essentially, if you serve people, this book is for you. Dentist, Day Care, Carpet Cleaner, Computer Repair, Bank, Hotel, or Plummer, it does not matter.You can be the Disney of your industry.I now conduct intensive interactive 3 day “in-the-parks” workshops designed to reveal the secrets that the Walt Disney Company uses on a daily basis to create happiness for guests and profits for shareholders. You get the exact model (Strategies, Tactics and Workbooks) that I used to manage and design some of Disney’s iconic restaurants and attractions that delivered world class service and profitability.

174 pages, Kindle Edition

Published January 8, 2019

Reviews

[William Brophy · Rating 5 out of 5]

Fun and Helpful Book

If you enjoy reading about the benefits of modeling the Disney culture along with Direct Marketing like Dan Kennedy check this book out. It's a quick read and filled with advice you can begin using right away. Highly recommended!

[Julie · Rating 3 out of 5]

The book contains some helpful information but at least the first half of the book was not edited. While the importance of paying attention to every small detail is being emphasized, words or chunks of sentences are missing or run together and punctuation, grammatical and spelling errors abound.

[Pete Pennekett · Rating 5 out of 5]

An excellent book on customer service and systematic marketing for entrepreneurs.