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DaVinci and the 40 Answers: A Playbook for Creativity and Fresh Ideas
It all began with Genrich (1926 – 1998) In his study of hundreds of thousands of patents, Altschuller determined there are only about 1,500 basic problems. And each of these can be solved by applying one or more of the 40 universal answers. That’s right. Every answer to every problem is found within the 40 Principles of TRIZ. Originally created to solve engineering and design problems, the 40 Principles of TRIZ are now being successfully applied to social issues and business dilemmas. Was Leonardo da Vinci instinctively using the 40 Answers of Genrich Altschuller’s TRIZ?
- GenresBusiness
308 pages, Paperback
First published June 23, 2008
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Displaying 1 - 3 of 3 reviews
September 10, 2012
This is an interesting book. It sets out with two goals: explore seven "basics" of creativity and innovation; and introduce readers to the "tactics" of TRIZ, 40 strategic approaches to problem solving. If you're an idea person and are stimulated by right-brained thinking, you may enjoy what Fox offers here.
On the flip side, the writing style of the author is dry in some places and clumsy in others (the best writing in the book comes from the many inserts from Roy H. Williams). If you're expecting writing on par with Daniel Pink and Malcom Gladwell, you'll be disappointed. Also, once you get to the 40 short TRIZ chapters, though an effort is made to make connections with non-tangible issues, they are really most suited for dealing with physical objects. I'm sure engineers and product designers would eat this up -- but those of us who deal mostly with people really have to stretch to gain much benefit from what these chapters offer.
All in all, the book will make you think. And that's a good thing!
On the flip side, the writing style of the author is dry in some places and clumsy in others (the best writing in the book comes from the many inserts from Roy H. Williams). If you're expecting writing on par with Daniel Pink and Malcom Gladwell, you'll be disappointed. Also, once you get to the 40 short TRIZ chapters, though an effort is made to make connections with non-tangible issues, they are really most suited for dealing with physical objects. I'm sure engineers and product designers would eat this up -- but those of us who deal mostly with people really have to stretch to gain much benefit from what these chapters offer.
All in all, the book will make you think. And that's a good thing!
January 29, 2014
a lot of good ideas and approaches in the book for solving problems and being creative. Not all of the techniques for solving problems are obvious for people who are knowledge workers which forces you to think of your own creative ways to apply the information.
December 6, 2014
its 'ROCKTASTIC!!!'
Displaying 1 - 3 of 3 reviews