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The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation
Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less.
That’s the 3-Minute Rule.
Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue . In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more.
Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more.
Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.
Simplify. Say less. Get More.
That’s the 3-Minute Rule.
Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue . In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more.
Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more.
Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.
Simplify. Say less. Get More.
- GenresNonfictionSelf Help
256 pages, Hardcover
Published October 29, 2019
2 people are currently reading
68 people want to read
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Displaying 1 - 3 of 3 reviews
November 17, 2019
I recently had the experience of being part where I had to pitch my proposal in 8 minutes.
8 minutes was a challenge, and that's why this book caught my attention because it is proposing that you should effectively pitch (present & persuade) a proposal in only 3 minutes!
The author is Brant Pinvidic, an award-winning Canadian- American documentary film director and television producer. Learning from his job experience in selling proposals to TV networks, he is mentoring and consulting business on the art of making effective proposals.
The book’s main idea is that if you are selling your idea your audience will be eager for information and they have very short attention span. So you have to grab their attention and well inform them about your proposal within a very short time on the following four elements (WHAC methodology as the author dubbed it):
· What is it about?
· How it works?
· Are you sure?
· Can you do it?
The first two steps are about conceptualizing the idea in the minds of the recipients. The third step is putting it in context, and the fourth is to make it actionable.
To achieve this, the author is proposing that you have to brainstorm your proposal and come out with value statements, which are facts about your proposal/company written in the language of added-value. The second step is to choose the five to six statements that are a must to communicate and discard the rest. Then you can use those statements to build your rationalizing story.
A couple of tweaks; add a hook to your story- the one thing that makes it cool, and the edge- what differentiate your proposal from others.
I believe this book has a value and it is certainly written in a nice Canadian no nonsense quality!
8 minutes was a challenge, and that's why this book caught my attention because it is proposing that you should effectively pitch (present & persuade) a proposal in only 3 minutes!
The author is Brant Pinvidic, an award-winning Canadian- American documentary film director and television producer. Learning from his job experience in selling proposals to TV networks, he is mentoring and consulting business on the art of making effective proposals.
The book’s main idea is that if you are selling your idea your audience will be eager for information and they have very short attention span. So you have to grab their attention and well inform them about your proposal within a very short time on the following four elements (WHAC methodology as the author dubbed it):
· What is it about?
· How it works?
· Are you sure?
· Can you do it?
The first two steps are about conceptualizing the idea in the minds of the recipients. The third step is putting it in context, and the fourth is to make it actionable.
To achieve this, the author is proposing that you have to brainstorm your proposal and come out with value statements, which are facts about your proposal/company written in the language of added-value. The second step is to choose the five to six statements that are a must to communicate and discard the rest. Then you can use those statements to build your rationalizing story.
A couple of tweaks; add a hook to your story- the one thing that makes it cool, and the edge- what differentiate your proposal from others.
I believe this book has a value and it is certainly written in a nice Canadian no nonsense quality!
January 1, 2020
Its a bloody mindboggling to get infos delivered all in 3 mins. I tried 13 mins, 10 mins, 8 mins rules and now 3. Still trying, one day who know I might be successful in delivering powerful speech in 3 mins.
November 29, 2023
O livros tem algumas reflexões interessantes e é bem rápido de ler, mas não sei se é tão amplamente e facilmente aplicável
Displaying 1 - 3 of 3 reviews