快成長時代：精實思維 X 牽引力指標 X 顧客產出率 打造快成長引擎

by Ash Maurya

有了可行的商業模式，為何無法快速擴展規模？
　　你的顧客成長率如何？營收達到目標了嗎？
　　獲利、投資報酬率是不是也每天追著你跑？

　　新事業剛起步，千萬別只用營收、獲利作為指標
　　關注從使用者身上變現的速率，找到可重複擴展規模的商業模式，
　　事業才能倍速擴張！

　　新創從 0 到 1 的過程面對的問題與不確定，與既有企業從 1 到 1 萬的邏輯非常不同，營收、獲利、投資報酬率等傳統指標，並不適合評量新創事業的發展進度。這些數字在新創初期可能都接近零、甚至為負，可能誤導你為求數字而慌亂投入財務操作或短線方案，反而分散了資源。

288 pages, Paperback

Published May 31, 2017

About the author

"Life's too short to build something nobody wants."

I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.

Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.

That is my mission and reason for being.