PLEASE This is a summary and analysis of the book and not the original book. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. If you are the author, publisher, or representative of the original work, please contact info[at]zipreads[dot]co with any questions or concerns. If you'd like to purchase the original book, please paste this link in your his 19th bestseller, This is You Can’t Be Seen Until You Learn to See, Seth Godin turns everything you think about marketing on its head, presenting a simple but novel marketers exist to serve the audience they target.Click "Buy Now with 1-Click" to own your copy today!What does this ZIP Reads Summary Include? Synopsis of the original bookBreakdown of the seven practices to help you work smarterKey takeaways from each chapterTips on how to put the practices into actionHow to avoid getting burned outEditorial ReviewBackground on Morten T. HansenAbout the Original In his book This is You Can’t Be Seen Until You Learn to See, Seth Godin presents an original and stimulating theory of how to accomplish effective marketing. This approach centers on making meaningful change and ultimately making people’s lives better. Godin believes that marketers should serve the client, rather than the other way around. Based on 30+ years of marketing expertise, Godin presents a book chock-full of novel ideas supported by fascinating case studies, from Tesla to the National Rifle Association. This is Marketing will forever change the way you define a successful campaign. This book is intended as a companion to, not a replacement for, This is You Can’t Be Seen Until You Learn to See ZIP Reads is wholly responsible for this content and is not associated with the original author in any way.Please follow this to purchase a copy of the original book.We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Dit boek sluit aan bij de manier waarop ik al zo’n 15 jaar marketing doe - en het is fijn en bemoedigend om de krachtige en heldere woorden van Seth Godin te lezen.
Ik was blij verrast over de samenvatting - prettig om de kern te lezen en daarmee tijd over te hebben voor literatuur (waar je geen samenvatting van kunt lezen om het te voelen ;) )