Creativity Cycling is written for leaders who want to help their team solve complex problems by applying creative thinking skills. In a fast-changing world, new challenges frequently arise and complex problems benefit from creative thinking revealing new perspectives and opportunities.This book provides an overview of the conditions for creativity, both individual and team, and presents a tried and tested creative process for solving complex problems and envisioning the future.It is written for leaders who want to enable their team to work creatively in responding to challenges.Many people have analytical tools they've acquired through formal studies or work experience that they apply when faced with a challenging situation. Indeed, organisations have extensive experience in applying rational and analytical skills such as data mining, correlation analysis, scenario analysis and forecasting, to name a few. These are all valuable and have their place.Organisations sometimes lack knowledge or experience of using other tools and processes such as creative tools.In this book, the authors describe their favourite creative exercises and how we've used them for solving complex problems and envisioning the future.
To be innovative and competitive today brings demands on teams to adopt a continuous improvement culture. To nurture this requires rigorous methodologies of creativity, innovation to generate new solutions to problems whether it be for internal improvements or market-facing products.
Creativity cycling is a handy, quick to consume reference bringing together techniques and practices for teams to consider at different stages of ideation. This book provides a simple and well-structured introduction to the benefits of creativity and improving the working environment across your teams with some understanding of constraints to consider.
As I run a lot of strategy workshops at different levels, I found this book valuable as it provides a range of low fidelity tried and testing methodologies to have at hand when you need to ideate or open up problems.