When Shepherd Mead retired from the vice-presidency of a large Madison Avenue advertising agency at the age of forty-one he was a 'haggard, shaking old man in a Gray Flannel Suit.' That was back in the mid-1950s. Today he is 'at least a month younger' than he was when he made the drastic decision that there were better ways and places to live. HOW TO STAY MEDIUM-YOUNG PRACTICALLY FOREVER WITHOUT REALLY TRYING is a distillation of the expertise and wisdom he has acquired since he embarked on his new life. Aside from its attractions as sheer entertainment, it is laced with a variety of off-beat advice on such matters as: How to Burn the Candle at Both Ends and Stay Nice and Warm in the Middle; How to Beat the Male Change of Life; How to Avoid Exercise; How to Travel Like a Lord; How to Handle the New Woman; How to Take the Subtle Differences Between English, French, German and Italian Girls in Your Stride; How to Cope with European Culture (in which he shares with the reader his ingenious Museum Cart Plan); How to Be a Medium-Young Creative Artist--the best way of all to stay medium-young practically forever.
Shepherd Mead, that perennially medium-young past-master of the art of succeeding at practically anything, has done it again.
Shepherd Mead was one of those men dogged by success. After graduating from Washington University he went to New York to practice being an intellectual and ended up as a junior executive and then a vice-president of Benton & Bowles. His biting attacks against society only gained him greater fame and success, and he finally resigned and fled to Europe with his wife and three children in 1957. He spent a year in Geneva and then went to England in 1958.
As an author, Mead published over fifteen books, including: How to Succeed in Business Without Really Trying, The Big Ball of Wax, The Admen, The Four Window Girl, How to Succeed at Business Spying By Trying and How to Succeed in Tennis Without Really Trying.