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Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business

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With advice from Daymond John, Bobbi Brown, Marc Cuban, Sallie Krawcheck, Max Levchin, Alexa von Tobel, and other successful early stage startup investors, Inc. magazine shows you how to attract and wisely apply your firm's first precious sources of cash.

Bootstrapping, crowdfunding, VCs, payroll, profits—money makes your business boom. But mess up your finances, and the venture can go bust.

It's time to get smart. Let the experts at Inc. guide you through every critical step and potential pitfall. Their on-the-ground reporting shows how to locate funding, manage your money, and smart hack your way to a comfortable retirement.

Startup Money Made Easy gathers the best advice from the magazine's pages, spotlighting celebrated entrepreneurs and inspiring stories. You'll hear from:


FUBU founder Daymond John, who mortgaged his family home for start-up capital—and built a $6 billion empire
Makeup artist Bobbi Brown, who turned a modest lipstick line into a profitable 30-store enterprise
Alexa von Tobel, who dropped out of Harvard Business School to launch the equity-magnate LearnVest.com
Marc Cuban, Sallie Krawcheck, Max Levchin, and other founders who overcame financial obstacles on their way to the top
Interwoven with the stories are on-target tips that explain how to:


Raise your first $10,000 in capital
Power through the lean years
Get friends and family to back you up
Round up outside investors
Go public or sell, while still staying in charge
Reward people with great salaries and benefits
Eliminate tax season surprises
Grow without growing pains
And more
Cash flow problems are the number-one business killer. Whether you're dreaming up a startup idea or knee deep in the craziness, learn to shore up your finances and safeguard the business.

Audio CD

Published April 2, 2019

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Displaying 1 - 2 of 2 reviews
Profile Image for Cynthia.
137 reviews
March 21, 2019
A quick read and an extremely broad overview of startup financial strategy, from launch to exit. Potentially helpful for someone considering founding a startup for the first time, but not as helpful for someone already working at a funded startup.
Profile Image for Joyce Jones.
69 reviews2 followers
January 23, 2023
Honestly found it a boring read.
Fast read though. But was hoping it would go more in dept on certain topics. It just really didn’t.


I don’t recommend if you are looking to learn more about starting a company. This book ain’t it.
Displaying 1 - 2 of 2 reviews

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