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Startups Made Simple: How to Start, Grow and Systemize Your Dream Business

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Imagine the perfect business for you. Not only a business that you love, but one that generates consistent wealth and is so well systemized that it mostly runs itself.

In Startups Made Simple, small business expert Matt Knee has created a complete guide that takes you from idea to systemized company as quickly and easily as humanly possible. This book is not for the stereotypical Silicon Valley-type of startup that get millions in venture capital. This book is for “the rest of us”—the 99% of entrepreneurs who bootstrap and start real businesses.
In this book, Matt Knee pulls back the curtain and guides you through a proven six-step process that he and other successful entrepreneurs have used to build multi-million dollar startups.

Whether you have a business now or are looking for an idea to start one, this book will systematically take you (and quickly, using lots of checklists and bullet points) through the process of perfecting and growing your business. This includes how to get out of your own way and even take a real vacation.

In addition, you’ll discover:

• How to supercharge your energy, productivity, and daily routine to get much more done in less time (and not have to work 50+ hours a week like most founders).
• How to build a clear vision so you get great ideas and know exactly how to turn them into reality.
• How to avoid the fatal mistakes that have destroyed startups in the past. (Most are easily avoidable.)
• How to identify that magic cross-section of what you love, what you’re good at, and what you can get highly paid for in your business.
• How to simply and inexpensively test if your idea is any good before starting the actual business!
• A step-by-step process for building your Sales Machine and putting your marketing and sales process on auto-pilot.
• Managing and systemizing your business with clear procedures, a simple one-page plan, and a manual that will show anyone how to operate your business (so you can take a real vacation).

Table of Contents:

PART ONE: The Founder Superpowers
1. Energy
2. Vision
3. Execution
4. Leadership
PART TWO: The 6-Step System
5. Step One: Imagine It
6. Step Two: Plan It
7: Step Three: Start It
8. Step Four: Grow It
9. Step Five: Manage It
10. Step Six: Systemize It
PART THREE: The Scorecards
The Founder Superpowers Scorecard
The 6-Step Scorecard

254 pages, Kindle Edition

Published February 1, 2019

101 people are currently reading
20 people want to read

About the author

Matt Knee

1 book

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Displaying 1 - 3 of 3 reviews
Profile Image for Marina Aris.
Author 2 books11 followers
August 5, 2020
Good resource, especially when you're just thinking about starting a business.
Profile Image for Ryan Phillips.
Author 35 books10 followers
May 2, 2019
Systematic, Relatable Approach to Business Startups

I thought the author did an outstanding job of making the business of starting a small business very executable. The way he lays it out step by step is easy to follow and very methodical. He also keeps the concepts simple enough to follow and understand but not so watered-down that the book becomes elementary. A lot of the concepts reminded me of The E-Myth, but he goes outside that envelope too. I highly recommend this book to anyone starting a new business and I can't wait to get started on the scorecards myself!
Profile Image for Daniel Sandin.
113 reviews
August 10, 2025
A comprehensive and effective ’manual’ on starting a business and running it systematically.
Displaying 1 - 3 of 3 reviews

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