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Creativity, Spirituality, and Making a Buck

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A friendly, funny, practical guide for creatives and entrepreneurs, written by a four-time Emmy award-winning and two-time Grammy-nominated composer-guitarist-producer who has worked with Paul Simon, Stevie Wonder, Jerry Garcia, Lana Del Rey, and Krishna Das, among many others. Also a beloved and highly regarded Buddhist teacher, David teaches readers how to integrate their creative process with their spiritual practice and livelihood.

“How do I make a living doing what I love?”
“Am I a sellout as an artist if I want to be successful?”
“How do I integrate my spiritual principles with the art of running a business? And actually, um, how do I run a business?”

Wondering how to reconcile your calling with your need to make a living wage, or what to do once your art starts selling, or how to achieve success in your field, or what it even means to be successful? David Nichtern offers his lived, learned experience as an entrepreneur, musician, and Buddhist teacher to first help you figure out what “success” means to you and then show you how to get there. He offers advice on the creative process and principles of business and ethics—everything from “listen to the muse!” to “protect your intellectual property!”—and provides mindfulness exercises to help you integrate inspiration and aspiration, vocation and avocation—to go from surviving to thriving.

Whether you’re a baker trying to grow from the farmer’s market to a brick-and-mortar or a CEO exploring how taking care of your employees can be the same as taking care of your business—if you’re trying to align your spiritual, creative, and financial pursuits and discover what it means to truly live well, this book is for you.

248 pages, Paperback

Published October 8, 2019

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About the author

David Nichtern

4 books25 followers

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Displaying 1 - 5 of 5 reviews
Profile Image for Nathan Albright.
4,488 reviews161 followers
January 10, 2020
If this book is instructive, it is not so much instructive in the way that someone who is creative should live but rather instructive on a certain type of person and approach that is all too common in the contemporary world, namely someone who is hostile to Christianity and traditional ways who demonstrates the self-deception that is common among the left.  This book is indeed an attempt by a blind guide to make a buck on the longing of people to feel as if they are creative people in touch with the spiritual world.  The book is peppered with references to people like Michelle Obama and Richard Gere and various yogis and Maya Angelou that demonstrate the author's belief that he is far more insightful than he happens to be.  He's one of those people who cannot be bothered to stay married to their spouses but have the nerve to talk about how enlightened their ethical lives are in keeping with principles of karma.  In short, this book is a monumental ego trip written by a classic leftist hypocrite that is a revelation in what it says about the author and others of his ilk and not about the elevated moral principles of life and the worth of creativity that the author has no evident expertise in.

This book is a bit more than 200 pages and it is organized into six parts and 31 short chapters, along with other material.  The book begins with a preface and a note on how to use this book, which might more profitably be used as a doorstop or paperweight or something to prop up a wobbly chair or table than actually being read.  The first part of the book consists of basic principles (I) involving man's position in the middle (1), mindfulness (2), contentment (3), thriving (4), and synchronicity (5).  The author gets down to business (II) by looking at clarifying one's offering (6), taking it to the marketplace (7), looking at the business body (8), and providing some various business jargon (9).  The author follows with some business principles (III) like never negotiating against oneself (10), keeping it simple (11), protecting one's intellectual property (12), and being authentic (13).  The author gives some advice on interpersonal skills and ethical content (IV) like not blaming or whining (14), appreciating others (15), not lying, cheating, or stealing (16), being merciful to others (17), and viewing things in an enlightened hierarchy (18).  There are discussions about personal attitude (V), including impermanence (19), the illusory nature of Buddhist reality (20), monitoring one's energy flow (21), being friendly with yourself (22), avoiding self-deception (23), mindfulness again (24), and overcoming the scarcity mentality (25).  The last part of the book discusses creativity (VI), by urging the reader to forget everything they had read in this book (26), being daring (27), knowing where one is on the timeline (28), leaving some space (29), mastering one's crafts (30), and letting go (31).  The book then ends with an epilogue, acknowledgements and thanks, and an appendix that gives instructions on how to engage in various Buddhist meditations, along with slogans and some information about the author.

To be fair, this book does at least discuss all three of the points it seems to make in its title.  The author's view (and it happens to be my own) is that human beings are innately creative and that if we live we have been able to be creative in dealing with the conditions of life that we happen to come across in our existence.  The author, sadly, does not take his interest in the universality of human creativity as indicating a deeper moral purpose to creation or the value of paying attention to our Creator.  Likewise, the author does spend some time talking about making a buck, but mostly either in talking about he made millions from one of his songs and then how he makes a living as a charlatan profiting off of the interest of others in New Age babble, or alternatively in positing a view that comes out of "the secret" with a belief in the efficacy of our own imaginations in bringing wealth and success to us through optimism and belief.  Most of the book focuses on Buddhist spirituality, and here the author demonstrates an ethical view that offers either fortune cookie mantras or ethical principles that amount to obvious general revelation, and no improvement on the Judeo-Christian moral law that the author and others of his ilk are so eager to reject.
37 reviews
January 18, 2020
This book provides ample opportunity to reflect and get clear on your creative offering and to see what might be standing in your way, along with Accessible and simple instuctions for meditation practices.
Profile Image for Jampa.
63 reviews12 followers
November 27, 2019
Liberation in the palm of your hands…or at least a few bucks.

This little book is packed with lots of great advice from someone who has actually and genuinely lived a life of balancing a check book and their spiritual growth. David has managed to write a book that feels like a conversation with an old friend, a kind uncle, and a spiritual mentor. I found myself enjoying the workbook exercises even though at first I thought to browse past them. They were very helpful in communicating with those deep inner thoughts and doubts and helped exposing them. The meditation instructions and exercises he shares are invaluable, coming from a rich tradition and lineage. I would recommend this book to anyone one who is balancing the two worlds of basic sanity and basic income!
Profile Image for Isil Calvelli.
Author 1 book5 followers
March 10, 2021
Inspiring, it feels like I sit and chat with a spritual mentor who is also a business person.
8 reviews1 follower
June 18, 2024
It’s cute but definitely didn’t take anything away other than a few cool mediations. Feels like McMindfulness mostly
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