This is a curious book. Unrelentingly positive in its assessment of what technological progress and entrepreneurship have done to the planet, often naively so. While it is an unabashed apologist for technology-led industrial scale transformation of our planet- and rather one-sided- but it does lay out the core and fundamental arguments in layman-friendly language, so that thereafter the reader can make his/ her own judgement about the climate movement and what is to be done about it.
The book starts with a useful chronology of what has led to the current state of affairs, starting from the Malthusian gloomy prediction of pre-industrial late 1700s (that human population will grow geometrically while food will grow arithmetically, hence extinction is inevitable), to the Industrial revolution powered by steam engine and the agricultural revolution powered by manufacture of nitrogenous fertilizers (which meant that there was enough food to feed the exponential growth of population after all). Finally, to the post 1980 period- which he calls the Great Reversal, his main point that is the source of all his optimism- that dematerialization, or "peak stuff" has come to stay.
The crux of the author's argument revolves around productivity gains (propelled by what he calls "the four horsemen of the optimist"-viz. technological progress, capitalism, good government to supervise the addressing of negative/ positive externalities, and public opinion in healthy democracies that serve to keep everyone honest) achieved by private corporations in search of their enlightened self interest (profits).
The author points out how corporations (in their quest for profits), have ensured that it takes far fewer resources to produce one unit of output now, than ever before- and his view is that this will be the savior which allows unlimited unending growth, despite the finite size of the resource base of our planet.
There are charts about the flattening off in the use of metals, agricultural inputs, energy (in comparison to ever-rising world GDP) in the developed world, liberally sprinkled throughout the text to buttress this claim. In short, the author optimistically asserts that the shift from accumulating to simplifying; from products to services; from heavy resource use to being light on earth- is a trend that is accelerating and will save us all.
One chapter about Ehrlich's famous postulate of the 1970s, the IPAT model is quite interesting. This refers to the (intuitively, easy to understand) formula, I = P * A * T where I=society's total negative impact on the environment, P= population size, A= affluence (ie per capita GDP), and T= technology. This held that population and affluence was always bad for the environment, and while technology could be both good (like solar power) or bad (like more coal plants), even when good it would tend to be too slow, costly and insufficient in scale. So, the response to this dreary scenario of resource depletion leading to potential extinction, was CRIB: where everyone in the world were told to Consume less, Recycle more, Impose limits, and go Back to the land.
The author's critique of the above compelling-sounding formulae, revolves around the following arguments:
1. Consuming less, or de-growth, will not lift folks out of poverty
2. Recycling more, gives a false sense of comfort around availability of resources and counteracts the tendency to thrift
3. Imposing limits (or right to pollute, using cap-and-trade systems, or carbon taxes or whatever) have their own constraints in terms of getting everybody to cooperate
4. Going Back to the land has the corresponding limitation that making artisanal products with low economies of scale are not efficient like mass manufacturing, is bad for the land, and so won't help the world's poor to climb out of poverty.
Instead, the author's solution for the current imbroglio (where gloomy Malthusian predictions are starting to look correct after all) is to embrace even more the four horsemen of optimism, i.e the Market (Capitalism) and Technology as being the main drivers of prosperity and backed up by the State as regulator and the Crowd to keep a watchful eye. In other words- he says the only problem with capitalism is that we don't have enough of it- and that the only way forward is to rely even more on (a) profit seeking companies, buttressed by the (unlimited) human capital they can harness (even though physical resources have finite limits, human capital knows no such limits) (b) with the enormous engine of science and technology (c) backed up by responsive and effective government (to rein in pollution etc) and (d) free and fair public opinion and educated awareness to keep everyone honest.
The rest of the book is comprised of rather sweeping statements about countries that have brought millions out of poverty (ex China); and that urbanization (and the concentration that cities bring) are the most efficient ways for serving needs of human population in a sustainable way. To be fair, he does not espouse uncontrolled capitalism. But his argument is that capitalism (the pure, Adam Smith version) says that you can be self-serving and yet be able to serve the larger good because PRICE will be the factor you are watching and reacting to. And price will climb in response to demand and supply, but also to government action such as carbon taxes.
While China's efforts at lifting people out of poverty has been mentioned as a result of the four horsemen (capitalism, technology, government regulation and public voice) but this has not led to environment conservation as such. But that is my chief criticism of this book- the goal has to be to lift millions out of extreme poverty WITHOUT destroying the planet, and this book's blase defense of tech-led capitalism (without appreciating the true horrors of impending climate collapse) is its chief flaw.
The author also makes only a token reference to the sweeping inequality (that is further accentuated by the "winner takes all" characteristic of technology-driven solutions). Offering no solutions to address this, he only argues that as long as no one is really poor, and things are not perceived as being unfair- such inequality is OK, everybody is used to seeing it, and it is indeed inevitable.
One section that needs to be developed further is where he quotes Paul Romer, the 2018 Nobel Prize winning economist. This tries to explain how technology companies (supported by the Capitalist Motive, the well-Regulated Ecosystem and the savvy Crowd) are creating non-rival and partially excludable technologies (which in turn provide strong incentives for creating useful, profit enhancing new technologies that they alone will benefit from for a time, but eventually ensuring that this spills over and gets diffused/ adopted by more and more companies to benefit the world as a whole). This process ultimately leads to increasing returns to scale, which is the crux of the promise the author makes in the title of this book. I liked this chapter but it is too airy in brushing off valid objections to the tech firms' hegemony over data, privacy of the individual, and profits, to the exclusion of larger society. Not unexpected though, given that the author is the founder of McAfee Anti Virus software and a tech mogul in his own right- so I guess his own perspective is bound to be a bit biased, despite his best efforts....
The most useful and thought provoking section in this book comes at the end where he acknowledges that this new world has led to steep decline in social capital. Everyone is feeling polarised and disconnected from each other, and the technologies (such as social media) are only amplifying these to a terrifying degree. As countries urbanize, as old social ties break down, as middle class constricts, with more and more concentration of wealth in the hands of a few, this affects how disgruntled people feel about their eroding purchasing power- and this in turn leads to authoritarianism, populism etc and breakdown in society of social construct which had served us well through the ages. This is the real danger, to which no solutions have been unearthed as yet.
All in all, a good and easy read, giving the author's argument persuasively in large part- although it leaves open the crucial points about environmental conservation, privacy issues and the looming need for better tech regulation.