Understanding Communication Research Methods: A Theoretical and Practical Approach

by Stephen M. Croucher, Daniel Cronn-Mills

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.
Also featuring dedicated student resources on the Routledge.com book page and instructor resources at These include links, videos, outlines and activities, recommended readings, test questions, and more.

330 pages, Kindle Edition

First published October 1, 2014

Reviews

[Isa · Rating 3 out of 5]

Some parts are very well prepared and show you how to conduct a research and analyze data. Some others have too many terms and details with few explanations.