In this lively and practical account across 256-pages, backed up by case study after case study, the author shows business owners and marketers:
How & why being helpful is critical to your marketing’s success
Why you should stop pushing and start pulling
How to turn the marketing of your business into a hobby
How to create messages your customers love
Why you are who Google says you are
How to embrace and master modern marketing channels including video, podcasting, blogging and social media
Plus loads more marketing tips and tricks