You Will Be Satisfied: Simple Lessons on Customer Satisfaction from the World's Most Effective Practitioner

by Bob Tasca

Bob Tasca is, quite simply, the world's most effective practitioner of customer satisfaction. His accomplishments are astounding. His small Ford dealership is consistently among the world's best in sales volume, and industry executives from all over often visit in order to learn from his operation. Though he sells a generic product, Tasca has at times achieved the unheard-of feat of capturing 24 percent of his metro market, and he regularly sees 65 percent of his customers return -- triple the loyalty rate of his competitors. In You Will Be Satisfied, he reveals how anyone, whether shoe salesman, software company middle manager or bookstore owner, can drive customer loyalty to dizzying heights. In the book's short, punchy chapters, real-life anecdotes and bulleted lessons, readers will find the knowledge and tools they need to send their sales soaring.

240 pages, Paperback

First published May 21, 1997

Reviews

[Lee Wochner · Rating 2 out of 5]

If you think that customer-service lessons drawn entirely from the experiences of Ford Motor Company from the 1960s to the 1980s remain relevant, this is the book for you.

If, on the other hand, you think that perhaps society, culture and technology have changed somewhat in the past 50 years, then at best you're going to find a useful tidbit or two here.