A guide for designers, covering everything they need to know about building a successful career after graduating.
With record numbers of design and advertising students graduating into the job market each year, it makes more sense now than ever before to be fully armed to succeed. This book helps new designers make the transition from design school to work, giving them the ammunition they need for a successful start.
Here the reader will learn how to get that all-important first job, and how to impress their new employer. They will also have at their fingertips plenty of useful, practical information essential to know in the design studio and when working for clients. Enriched with quotes and advice from some of the best and brightest in the industry, this book is where you will find out what they didn't teach you in design school.
Either I had a cheap edition, or the original book is type-set in a way that is not adequate to the page size. The text is small. I wouldn't mind if it were a random fiction book, but this one is about design, and it contains a section about typography as well. Or is it on purpose, to troll the reader or something?
The book contains a lot of wisdom that fits the definition of what is very likely to learn in a design school. It's the design industry's equivalent of street smarts, and the language and tone the author uses in the book, it looks, was picked to match.
Just be aware, before committing to reading this book, that the knowledge it contains is quite general and applies to design as a profession (or should I say vocation?) in general. For example, if you are in digital product design, at first, the content of the book will seem irrelevant, but at some point it will probably click together.
Even though the book is organized as a series of short, self-contained notes, I found it overall more aspirational than practical. It's decades of experience, compressed just a bit over 200 pages, not a cookbook where you pick a recipe and go apply on the job that same day. It requires a lot of processing.
This entire review has been hidden because of spoilers.
The book is written just gives tips that would be valid for any given industry, not just design, like "come prepared to job interviews" or "double check for spelling errors" (which is ironic because there are quite a few in the book itself). There are just a few really cool tips like how to work with InDesign or Photoshop. It's ok that there are just a few of those tricks because the book is not a Photoshop handbook. However, at times I had wished for more details. For example, how to write a proposal isn't described very clearly and the table of contents of the proposal is mixed up with project phases where it isn't clear (to me) what should actually be part of the proposal or how that should be included.