Best Practices in Law Firm Business Development and Marketing

by Deborah Brightman Farone

Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact. This book uncovers the best practices in the wide arena of legal marketing and covers topics Culled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special “Think Pieces” from some of the nation's leading experts in legal marketing.

208 pages, Hardcover

Published April 2, 2019

Reviews

[CA Sandano · Rating 5 out of 5]

From a professional services perspective, this is a seminal work that benefits the rainmaker, seasoned law marketing professional, as well as business developers across all industries. Ms Brightman Farone shares on the ground and very practical advice, as well as the perspectives of those at the very top of the legal game. There are very few resources that deliver this level of solid insight under the law umbrella. The book's engaging style makes this a great read, as well.

This book would also be of great benefit to law students, and associates who want to chart a successful course. Highly recommended for the bookshelves of all lawyers / law marketers as a resource guide for years to come.

[Cathy · Rating 5 out of 5]

In a very easy and enjoyable-to-read format, Ms Farone hones in on and demonstrates essential tenets for running the business of law. This book is a must-read for law practitioners, marketers / business development and law firm management. Law students would be well advised to read this and take Ms Farone’s guidance to heart.

[Angel · Rating 5 out of 5]

I would call this a must - and very timely - read for those serious about the business of law but without the time to trawl through the endless noise and content being spewed across digital platforms to determine what is credible advice. As everyone in the industry knows, law firms are scrambling to compete in an ever-evolving business landscape. To have a well-written and succinct collection of practical advice from recognizable thought leaders was long overdue and most welcome. I recommend.

[R Stam · Rating 5 out of 5]

Ms. Farone is the leading professional in law firm marketing, sharing advice and insights that even seasoned lawyers and marketers will find invaluable. A must read to stay competitive, and an easy, enjoyable read as well!!