How to Write the Perfect Sales Page (Even If You’re Not a Copywriter): The 12-Step Sales Page Template

by Nathan Fraser, Shannon Moore (Editor)

Stop wasting money, sending traffic to a webpage that doesn't convert. Stop paying expensive copywriters who may or may not have any idea what they're doing. Stop staring at a blank screen, frustrated and clueless when it comes to writing your own sales page. In the past, these were your only options. All of that's about to change. My name's Nathan Fraser and I'm a direct response copywriter. That means I write sales letters and advertisements with a focus on persuading people to buy. As more and more business moves to the internet, it means I'm also writing a lot more sales pages. Over the years, I've developed a formula for laying out sales pages that seems to work every time. "The 12-Step Sales Page Template" is that formula. I've used this template to bring in hundreds of thousands of dollars in sales for myself and my clients. It's worked for selling software, services, products, online courses and anything else you can imagine. I've taken lessons passed on from the masters of copywriting and applied it to how things get sold on the internet; namely, sales pages. This easy-to-follow guide breaks down how a sales page should function, step-by-step. In it, you'll • How to grab attention with your headlines • How to keep people reading with your hooks • Why orange tennis balls are easier to sell than green ones (and how to use that information to make more sales of your own) • 10 different ways to write bullets that people can't ignore • Where the exact perfect place to put your "Buy Now" button is • A list of deal-killing words you never want to include on your sales page • 3 ways to increase the perceived value of your offer by adding a little bit fo scarcity • How to make complete strangers feel comfortable with handing you their money • And a whole lot more This is the guide I wish I'd had when I first started selling things on the internet. If you've got an online business or an online store, this template will help you start pulling in more sales. Read it. Implement it. Start living the life of an online entrepreneur, today.

69 pages, Kindle Edition

Published February 3, 2019

Reviews

[M. Kaboomis · Rating 5 out of 5]

A really good book for business owners or anyone who needs help creating an online sales page.

The book mixes together the "how-to" with Nathan's personal story. There's a good balance here, don't worry. The author doesn't go on too long about himself. He tells just enough of his background to convince you that he started out where you are, so he can relate to your situation as a novice copywriter who wants to write effective online sales pages.

If you're looking for "high end" copywriting secrets, this book may not be for you, but if you want to dive into the foundations of internet sales pages and how to write them, this book is a quality choice to add to your library.

[Susan Gregory · Rating 5 out of 5]

just the solutions I was looking for!

Wow! Right from the very start I could tell that Nathan knew what he was talking about. One of the biggest challenges I’ve had in my business is knowing how to put together a good sales-provoking sales page. This quick to read, easy to understand, and step-by-step approach is excellent. I know I’ll use this book over and over again as it offers the great template for creating successful sales pages.

I highly recommend this book to new or advanced marketers. Nathan takes almost all the work out of creating a good quality sales page.

[Sam Pernoski · Rating 5 out of 5]

Informative and straight to the point

A short but powerful read on writing copy and laying out your sales page. This book is a valuable, time-saving tool that I will definitely refer back to. Highly recommend.