Leading Local Television

by Hank Price

Legendary turnaround guru Hank Price, who has led five major news stations, takes you inside the highly competitive world of local television to find out how an ordinary manager transforms into a bold, dynamic leader. Price shows how to motivate a team into a powerful force, sharing the vision of a #1 station, and then how to turn that station into a dominating brand. His friendly voice and non-nonsense message make this treasure of a book the only one of its kind. A must read for every person working in or Leading Local Television.

264 pages, Paperback

Published January 1, 2019

Reviews

[Dave Reads · Rating 4 out of 5]

I decided it would be fun to read a book about television from a veteran general manager. I was fascinated by how many lessons have been applicable to my career as a radio manager. Maybe I should try TV next ?!?!?!

"Every consumer wants a trusted source. Becoming that source is a complex proposition because it means understanding the consumer, seeing the consumer's perspective, then filling those needs without pandering. Telling consumers some things they do not want to hear is a critical part of building the kind of brand that will become a trusted source." - Hank Price

[Isabella Griggs · Rating 4 out of 5]

I had to read this book for class, and will probably never become a general manager at a local TV station in the US (but I guess we can't say for sure!), but I thought that the general lessons that the book highlights about human relationships was informative. I learned a lot about leadership in general and skills to bring to any position, not just roles in television. It was written concisely and it was also VERY helpful that there was a summary and bullet point for the main take aways at the back of each chapter... wouldn't have been able to write a report on the book every week without these...