Plan D: Lessons from the World's Most Successful Disruptors

by Mike Maddock

The author of the best-seller  Free the Idea Monkey  and the cult classic  Flirting  with the Uninterested , has created an entrepreneurial roadmap showing us how to become, manage or optimize the Disruptors, the people like Elon Musk and Sheryl Sandberg who repeatedly change the world. It is candid, funny, practical--and powerful. 
 
"Mike and the people he calls friends leave a big wake. This book will show you how they do it. --Marshall Goldsmith, Thinker50, #1 executive coach and only two-time #1 leadership thinker in the world

The assumptions we have been making about Disruptors are wrong. It isn't just  courage (and a bit of luck) that make them successful again, and again, and again. Their strategies for repeated success are observable and learnable. 
 
"This book is the bible for second...and third chances." --Mike Michalowicz, author Profit First

In Plan D, entrepreneurial anthropologist (and successful serial entrepreneur himself) Mike Maddock examines the often misunderstood "superhero powers" that allow the most successful leaders to create immediate and repeatable impact in the face of incredible obstacles. In this book, you will learn how

1)  Turn problems into solutions
2)  Use their demons to drive them to greatness
3)  Use simple, repeatable frameworks to accelerate success
4)  See and benefit from opportunities most of us miss
5)  Think differently under pressure

"Mike Maddock is one of the most uniquely engaging thought leaders I know. His authentic style is captivating, and his ability to inspire using critical lessons from both startups and Fortune 100's is priceless. I'd recommend him to our CMO and our CFO because they would both love learning from him." --Robert A. McDonald, retired chairman and CEO of Procter & Gamble.
 
You are working on Plan A. You are thinking about Plan B. Now, it's time for Plan D, The book that will teach you how to dream, drive and deliver like the people who change the world.

232 pages, Hardcover

Published February 18, 2019

Reviews

[Cooper Easthope · Rating 3 out of 5]

This book was a solid introduction to business and innovation, but was extremely repetitive and surface-level.

This book would be great if you’re interested in business topics but haven’t read many books before. All the principles are explained well and the book covers a wide variety of topics. It dives into prioritization orders and brainstorming strategies. These topics are fairly introductory in business, so it felt unoriginal to me. This book felt exactly like a book I could write if I tried to summarize all my knowledge about business innovation as an undergrad student.

This book was very repetitive. The author loved to use motivational quotes from famous figures of history, and reused every quote several times in the book. Sometimes, the author would reuse analogies. It felt that the book was as not edited as a whole.

I recommend this book to newcomers of business books, but encourage veterans to make a different choice.

[Dave Moyer · Rating 5 out of 5]

This book is an excellent, user-friendly synopsis of the most current thinking related to innovation, and consistent with literature in the field on innovation and change. The unique perspective personalizes the information and makes it accessible to the reader.

[Bobbi Dunham · Rating 4 out of 5]

I really enjoyed reading this inspiring book and will start on another Maddock book tomorrow. I learned about Maddox when he was presenting in an auditorium at
Saint Mary's University last month, and I'm sorry I hadn't read this book earlier, I'd have crashed the presentation for sure.