What do you think?
Rate this book
Digital You: Real Personal Branding in the Virtual Age
What’s your story?
The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like What do you do better than anyone? What are you most proud of? What makes you lose track of time?
In Digital Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.
Digital You offers a deep dive to understanding and defining your unique promise of value―making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.
The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like What do you do better than anyone? What are you most proud of? What makes you lose track of time?
In Digital Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.
Digital You offers a deep dive to understanding and defining your unique promise of value―making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.
- GenresPersonal Development
232 pages, Paperback
Published October 1, 2019
25 people are currently reading
143 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 4 of 4 reviews
June 21, 2020
The author said it...he made me squirm, so mercenary is his approach to digital. I suspect he would take that as a compliment. A lot of basic information, some of it quite useful. But too many links to products and services he sells. And the packaging made me feel a need to shower every few chapters.
December 29, 2020
Amazing book. Teaches you everything about digital personal branding. You will get very clear overview of LinkedIn, how to build a sexy profile and get most out of it. 🙏🏻☺️😍 Strongly recommended to read!
October 16, 2021
This book is ideal for one launching a product. It has some great information in it for branding. If you sell a product, add this one to your list.
May 23, 2021
This was text book kinda book. Which made it bit plain. It had some good ideas how one should approch personal branding in internet. I would not choose this book for entrance book to understand personal branding. It was easy, quick, point to point, pow-pow book.
Displaying 1 - 4 of 4 reviews