Learning to go Live on social media is a required skill for anyone who's trying to accomplish business goals today. If you're in business and use Facebook, Instagram, YouTube and more to connect with your audience and potential customers, this book is for you. Former corporate executive and social media expert, Kerianne Mellott, shares her 4-step strategy to having an effective Live broadcast. Currently, a Facebook Live video will receive up to 6x the level of engagement compared to other types of posts. With a global audience of 2.32 billion people, Facebook alone is a marketer's dream. Finding the confidence to move past fears of getting on camera, however, is a challenge for most entrepreneurs and people who are building their personal brand. Mellott shares her fun anecdotal stories of working for a decade in Los Angeles, overcoming her own fears along the way and learning how to conquer digital stagefright in order to serve her audience with the help they need. This book contains some humor, mindset adjustments, and practical tips and tricks to getting over your fear of the digital spotlight.
As a social media expert, Kerianne has a wealth of knowledge to navigate Facebook and shares how to use it make money, grow your business, or grow your following. While she does focus on Facebook, most of these methods can also be used on other social media platforms as well!