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How to Get to the Top of Google Search: A Practical SEO Guide
Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how.
It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years.
This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more.
With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource.
Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing.
It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years.
This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more.
With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource.
Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing.
- GenresBusiness
225 pages, Kindle Edition
Published March 5, 2019
7 people are currently reading
18 people want to read
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Displaying 1 - 2 of 2 reviews
March 12, 2019
Just finished this and must say it is brilliant. I am a non technical guy so I needed something relevant that is actually easy for follow and implement.
April 12, 2019
Great book. Full of useful tips and one of the few books I’ve bought in paperback rather than digital. The book is now dog-eared and full of my notes. Well worth purchasing.
mortgagelab.co.nz
mortgagelab.co.nz
Displaying 1 - 2 of 2 reviews