Uncivil Wars: Political Campaigns in a Media Age

by Thomas A. Hollihan

Uncivil Political Campaigns in a Media Age engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign strategy, the creation of candidate images, how media cover and shape campaigns, the role of political advertising, and the use of strategic polling. After showing students the structure of campaigns, Uncivil Wars then encourages them to have meaningful participation in today’s political process.

Genres: Politics

432 pages, Paperback

First published January 1, 2001

Reviews

[Michele · Rating 2 out of 5]

I found Hollihan's bias quite blatant, and his end conclusion assumptions not terribly critical or innovative. Yes, politics would be 'better' if more people were involved. Yet, that is the point of democracy... you can choose not to take part in the process and so you get the system that you either work for or don't work for.

[Joe Dexter · Rating 5 out of 5]

Really good view of Politics through media. A textbook that I will keep, because Hollihan does a wonderful job of presenting our current media through a historical context.