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Dragonproof Ecommerce: You Vs. Amazon - How To Protect Your Online Business, Products, And Customers
Doing business in an Amazon world requires more than short-sighted “tips and tricks” which leave retailers chasing the tail of a trillion-dollar dragon they’ll never beat. If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and “minimum viable” software solutions in the shadow of major retail marketplaces.
As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions.
Now, he draws upon that real-world problem solving to suggest a winning basis for sustainable, profitable online selling. This freewheeling conversation gets to the core of foundational ecommerce concepts
Find out what a truly DRAGONPROOF approach means for your business, in this accessible, essential battle plan for all ecommerce pros.
As CEO of the Miva ecommerce platform, Rick Wilson’s experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions.
Now, he draws upon that real-world problem solving to suggest a winning basis for sustainable, profitable online selling. This freewheeling conversation gets to the core of foundational ecommerce concepts
Find out what a truly DRAGONPROOF approach means for your business, in this accessible, essential battle plan for all ecommerce pros.
201 pages, Kindle Edition
Published February 9, 2019
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