Sizzle: Building a Powerful Brand for Small Business

by Bryan Heathman

A favorite quote in branding circles is “Sell the sizzle, not the steak.” In this series, marketing expert Bryan Heathman explores how to craft a powerful brand for a small business owner. Having bought and sold companies, Bryan knows the valuation of a strong brand can often eclipse many other business activities. So what does it take to create a strong brand for your business?

Told through a combination of lessons and stories, this audio program unpacks the essential elements of building a strong brand for your business. The author guides listeners through the philosophy of a strong brand, how to stimulate brand recall and how marketing your brand correctly can bring an avalanche of new business.

Audiobook

Published September 1, 2017

About the author

Bryan Heathman is a sales and marketing expert, author of Conversion Marketing and President of AudioInk Publishing. Bryan helps authors overcome the hurdle of “book obscurity” with a clever blend of publishing and marketing techniques.

Bryan's Fortune 500 experience includes working for Microsoft, 24/7 Real Media, Eastman Kodak and Xerox. Bryan is a featured speaker at the American Marketing Association and Direct Marketing Association.

Bryan holds a BS Degree in Economics with minors in Marketing and Music.