Your entire existence as an entrepreneur lives and dies by how well your marketing works to bring you new customers. Your business success is NOT based on your motivation, your passion, or your desire to help people.
Your business success is based on how well your marketing converts. Period.
If you have marketing which is bringing you new customers every day, life can be grand.
If not, your business, your income, and your livelihood is vulnerable and at risk of evaporating.
You can choose to ignore this fact and bury your head in the sand. Or, you can read this book cover to cover and make sure you don’t become another loathsome statistic...
The book equivalent of watching an interesting video with pop-ups and heavy advertising distracting you as you go. Definitely some actionable info worth your time. No silver bullets (sorry) but some great real-world examples and some smart marketing advice.
Quick read that pushes hard for a sale at the end, BUT....
It sparked so many ideas I have been able to immediately implement into my business it is well worth picking up and spending the 2 hours going through and writing down ideas.
I'm giving it 4 instead of 3-stars because it was so quick to read and did spark so many ideas.