Russell Brunson is a digital marketing entrepreneur, author, coach, and speaker.
He was born in 1980 in Provo, Utah, United States, where he grew up to develop an interest in business and other hobbies.
He long started developing his marketing skill when he was much younger as he would collect junk mails, used radio and television ads, seizing every business opportunity just to get as far as possible knowledge and understanding from the marketing world.
Outside marketing and business in general, Russell loved wrestling while growing up which soon turned a hobby for him.
In high school, for example, Russell was a state champion wrestler, becoming an all-American in his senior year, taking second place in the country at the high school nationals. This he continued into his college, learning valuable lessons about competition, hard work and the art of winning. He became one of the top ten wrestlers in the country at graduation.
Fast forward to this day, Russell Brunson has founded, and has also co-founded several successful companies, popularized some of the most effective sales techniques used in the world of marketing today, and had also published several successful books in the marketing category.
There are a lot of ideas in here - some more viable and detailed than others. If you are a Clickfunnels user, you will likely find yourself somewhat confounded by the myriad of opportunities to deploy the tool. I don't want to disappoint you - but this book just makes it worse. A couple of dozen new entrepreneur stories in your life using the tool - with hundreds of ideas exploding in your head after every read. Specifics are lacking in most of the stories, but there's enough there to give some real business plan ideas. All come with a tools list and a little background story. Good for seeding ideas, but if you have ideas already, this will only serve to make choices among them worse.
What I love most about this book is the same thing I love about #AskGaryVee: It's a big battle tested tome of actionable steps for a variety of different marketing techniques. You can gain solid marketing, sales, some limited copywriting, and definitely solid business building skills from this one!