10 Laws of Trust, Expanded Edition: Building the Bonds that Make a Business Great

by Joel Peterson, David Kaplan (Primary Contributor)

JetBlue Chairman Joel Peterson provides the playbook for establishing and maintaining a culture of trust that breaks down the operational silos and CYA mentality that plague many organizations, in this groundbreaking expanded edition of The 10 Laws of Trust . Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled. In The 10 Laws of Trust Expanded Edition, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. How does it feel to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. And, as Peterson notes, “When a company has a reputation for fair dealing, its costs Trust cuts the time spent second-guessing and lawyering.” With compelling examples, Peterson details how to establish and maintain a culture of trust, Start with integrity * Invest in respect * Empower everyone * Require accountability * Create a winning vision * Keep everyone informed * Budget in line with expectations * Embrace conflict * Forget “you” to become an effective leader * And more. With this book in hand, you’ll be able to plant the seeds of trust—and reap the rewards of reputation, profits, and success. This fully expanded edition includes a powerful self-assessment tool for organizations to evaluate their culture of trust and discover areas for improvement. Peterson has also added rich new case studies and chapters on the theme of betrayal, including how to manage and guard against it.

Genres: Business

208 pages, Hardcover

Published September 17, 2019

Reviews

[Franchesca Ureña]

MUST READ

[Debra Scott]

Nothing I didn’t all ready know.

[Carl Reid]

Excellent book with learning self awareness and how our thoughts control our success and real life reality.

[Boukman Bastia]

A profound read, he helped me view trust in a much deeper way.

[Kevin Dufresne]

Hi,

I hope all is progressing well.

I learn about Joel Peterson and David A. Kaplan's text, The 10 Laws of Trust, via Yahoo Finance (as I'm scrolling through Twitter for Business News). After listening/watching the interview clip, I decide to add the text to my reading list (in September). Ultimately, the text is an attempt to build and safeguard high levels of trust in an organization. The text flows from aspects of some of Joel Peterson's experiences in his life which contribute to the developmental points in the text. I feel as though the text is especially for use as an organizational assessment-focal tool though one may find interesting insights reading the text alone. I think the text offers decent points to consider and deliberate (beyond the questions set forth within the book).

Onward and Upward,
Kevin Dufresne

[Sagar Jethani]

Average airport bookstore fare