Marketing Without a Marketing Budget: How to Find Customers Yesterday, on a Shoestring, Without Fouling Up Your Schedule Any Worse Than It Already Is

by Adams Media TBD

"Marketing Without a Marketing Budget" shows how you can increase sales without spending a significant amount of your hard earned money. The book tells you: promotions that will really make sales take off; how shelf-talkers can work as silent sales people; how to target first-time customers and how to get them to come back again and again; how to increase referrals from current customers; how to get free publicity and other low cost ways to expand your visibility; how to use free samples to build sales; how to market in tough business conditions, and more.

317 pages, Paperback

First published January 1, 1989