Small Business Management An Entrepreneurial Emphasis

by Justin G. Longenecker, Susan A. Peterson

Small Business Management: An Entrpreneurial Emphasis has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

406 pages, Paperback

First published August 2, 1999

About the author

Justin Gooderl Longenecker