The Great Client Partner: How Soft Skills Are the True Currency in Client Relationships

by Jared Belsky

There’s no such thing as a “natural leader.” Great leaders have a set of abilities essential to working with and inspiring others, including trust building, persuasion, time management, principled negotiating, and active listening. All of these soft skills can be learned—and Jared Belsky, one of the country’s leading digital marketing CEOs, can show you how. The Great Client Partner is your guide to honing your soft skills to complement your technical expertise, making you ready to lead large teams, innovate, and build trust with your clients and internal and external stakeholders. When you master this rare combination of hard and soft skills, there’s no limit to how far your career can go. This book is your key to successful client relationships and incredible upward career mobility.

Genres: Psychology, Business

251 pages, Kindle Edition

Published February 13, 2019

Reviews

[Kayla Barnhart · Rating 3 out of 5]

There’s some good advice in here but also some that felt a little off. (I would not answer a question like “what’s your biggest life regret?” in an interview. Please don’t ask that.)

[Colin Campbell · Rating 4 out of 5]

Although this book started off slow, I ended up enjoying it after ready the second part and onward. There are some major takeaways that can easily applied to the workforce, no matter what level professional you are. I look to apply some of these techniques into my personal habits for my internship this summer.

[Lauren · Rating 4 out of 5]

First book of the Ferguson Account Service book club. Insightful for anyone working in client services within the Creative Agency world.

[Cailin Fisher · Rating 5 out of 5]

This was definitely one of the better business-oriented books I’ve read. Chapters were concise and actionable. Would recommend.

[Kimberly Bozick · Rating 2 out of 5]

a little too old school ad life for me, but found some good nuggets and refreshers!

[Hailey Pelham · Rating 4 out of 5]

required reading for work. should be for you, too, if you’re an advertising account exec, consultant, etc. great reminders all over the book

[Amy · Rating 3 out of 5]

Decent framing techniques especially for marketing/advertising agency context.