This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers

by Dave Gerhardt, Daniel J. Murphy, Mike Volpe (Foreword)

Drift owes its hypergrowth in large part to an unorthodox approach to marketing, which redefined how the company views traditional marketing activities like brand building, demand generation and PR. While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

Genres: Business

121 pages, Paperback

Published February 27, 2019

Reviews

[Michał Kowalski]

Buzzword-free, condensed and insightful. Highly recommended for b2b marketers. I especially enjoyed the chapters and tips on internal marketing and its role in the whole marketing strategy at Drift. I also admire the fact that authors focused on marketing essentials instead of tools&tactics-centric approach.

[Juan Camilo Munoz Apraez]

A real conversation with Drift Team

This book is a good guide for understanding about Digital Marketing. Authors are explicit and natural when explain each topic and you feel in a real conversation. Easy to read.

[Parsa]

Great, simple read for businesses of all stages!

I liked how simple and clear the teachings from this book were and will certainly recommend this book to others looking to refocus their customer acquisition and engagement efforts!

[Jonathan Rintala]

Lots of actionable and hands-on stories/hacks from the rapid growth of Drift centered around conversational marketing/sales and creating a category around that in a competitive space. Filled with tons of references to relevant sources and further marketing classics that are added to the TBR

[Vikrama Dhiman]

The folks behind Drift explain Marketing in a super simple language. Written in the style of a ReWork... Eminently readable, relatable and implementable.

[John Peltier]

Quick read and full of actionable insights into a modern b2b marketing success story!

[Laura]

Really good mindset and advices

[Nikki Sather]

Quick read with great insight

[Filip Pejić]

Quick read with a few growth ideas. Nothing particularly new or different from other books in this category.

[Austin Netzley]

Quick read, tactical

Be customer obsessed. Build a marketing team. Create relationships that scale. That’s the way to win.

Drift does a great job.