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The Science of Influence: How to Inspire Yourself and Others to Greatness
A CRUCIAL SKILL TO DEVELOP
One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at best, and disastrous at worst.
Whether you’re trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing―if you lack the skill of influence, you will be unable to convince yourself or anyone else.
The human mind is like a titanium lock. If you communicate poorly―through endless talking, inattentive listening, or over-the-top pressure―it’s like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it’s like knowing the exact combination to that lock and gaining access to the consciousness of another person―or to your own.
This book provides the right combination to that highly guarded lock. It will show you the skills of influence. It will enable you to produce incredible results―happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.
One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at best, and disastrous at worst.
Whether you’re trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing―if you lack the skill of influence, you will be unable to convince yourself or anyone else.
The human mind is like a titanium lock. If you communicate poorly―through endless talking, inattentive listening, or over-the-top pressure―it’s like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it’s like knowing the exact combination to that lock and gaining access to the consciousness of another person―or to your own.
This book provides the right combination to that highly guarded lock. It will show you the skills of influence. It will enable you to produce incredible results―happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.
192 pages, Hardcover
Published February 11, 2019
82 people are currently reading
92 people want to read
About the author
Brian Tracy
1,391 books5,162 followersBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
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Displaying 1 - 9 of 9 reviews
February 14, 2019
This is a good book but you won’t learn much new information if you’ve read any of Brian’s more superior books(he’s written 80)such as:
1. No excuses: the power of self discipline
2. Million dollar habits
3. Maximum achievement
I recommend these books over this one.
1. No excuses: the power of self discipline
2. Million dollar habits
3. Maximum achievement
I recommend these books over this one.
January 1, 2019
Brian and Dan nailed it
Best Brian Tracy interview bar none. Looking forward to the next book. It was a joy from beginning to end
Best Brian Tracy interview bar none. Looking forward to the next book. It was a joy from beginning to end
March 31, 2021
Nilai-nilai dan prinsip yang cenderung diabaikan orang modern. Prinsip-prinsip sederhana yang dihidupi Brian Tracy. Yang membuat saya begitu kagum adalah orang dalam masa tuanya, mampu untuk mengerti dunia modern dan memberi banyak kritik membangun bagi orang-orang masa kini. Sayang sekali covernya jelek sekali ha ha ha. Kalau bukan karena ada tulisan Brian Tracy, gak akan mungkin saya beli buku ini. Overall buku ini worth your time to read. Buku ini berisi obrolan ringan yang berisi dari Brian Tracy.
February 9, 2024
Become excellent at influencing
I especially like the part of the book about sales and about influencing yourself. To many times we think about influencing others and not influencing ourself. This book is in an interview/conversational style and flows well. It’s easy to read and there’s lots of good stories that I can use with myself, clients and others to achieve more success. I recommend this book to anyone who wants to influence themselves or others so everyone can benefit.
I especially like the part of the book about sales and about influencing yourself. To many times we think about influencing others and not influencing ourself. This book is in an interview/conversational style and flows well. It’s easy to read and there’s lots of good stories that I can use with myself, clients and others to achieve more success. I recommend this book to anyone who wants to influence themselves or others so everyone can benefit.
September 9, 2022
Must read!
Book for everyone! Read, make your own written plan, and take an action.You will have an astonishing results and much better quality of life!
Book for everyone! Read, make your own written plan, and take an action.You will have an astonishing results and much better quality of life!
March 4, 2024
It’s a quick light book with good main concepts. Was expecting something more in depth with detailed practical examples yet it was fun to read.
March 18, 2024
Great info, bad sound quality.
Brian Tracy is always excellent but his auto on this is awful. If you’re hard of hearing skip this one
Brian Tracy is always excellent but his auto on this is awful. If you’re hard of hearing skip this one
May 6, 2024
Fantastic commentary from BT. Consistent and valuable.
July 12, 2025
Refuerza conceptos en otros libros de Brian Tracy
Me gustó el formato bee entrevista. Es más fresco y comparte experiencias.
Es como estar en una sala viendo a Brian .
Me gustó el formato bee entrevista. Es más fresco y comparte experiencias.
Es como estar en una sala viendo a Brian .
Displaying 1 - 9 of 9 reviews