The Way Back: How Christians Blew Our Credibility and How We Get It Back

by Phil Cooke, Jonathan Bock

"This book is both timely and needed. Provocative, yes, because the message is essential at this decisive 'hinge moment' in time." -- Philip Yancey, Author, Vanishing Grace"The Way Back is the way forward." -- Erwin Raphael McManus, Founder of Mosaic, and Author, The Last Arrow On a dusty hilltop, Jesus once kickstarted His church with a ragtag group of fishermen who called themselves "The Way." Truth be told, the builders of Christianity were a bunch of nobodies. Like us, they were powerless and flawed and sometimes petty. But they were committed. They were all-in. Within a remarkably short time, The Way became the world's most influential religious faith -- a force in culture, politics, literature, science, philanthropy, and the arts. Against impossible odds, that group of nobodies astonished the world.Two thousand years later -- by any measure -- Christianity is retreating on all fronts. The Way has lost its way.In The Way Back, media and marketing experts Phil Cooke and Jonathan Bock take a hard look at Christians today and reveal that we, as a salesforce, have lost our faith in our product. Where's the passion, the excitement, and the commitment that two thousand years ago made such improbable and staggering growth possible?The Way Back will inspire and equip you to learn from that wonderful group of nobodies, so that you too can astonish the world once more.

272 pages, Kindle Edition

Published February 6, 2018

Reviews

[Rodney Hall · Rating 4 out of 5]

I started this book more out of a great appreciation for Phil Cooke than an expectation that I was going to be so moved by it. The authors bring decades of PR and Marketing experience to the table in order help the Church see some of the areas where it has gone astray and have thus lost credibility with many unchurched people. Much to my relief, they do not make it all about marketing or messaging. Instead they make it about the core values and principles of the Faith we must regain. This book should be on every Christians reading list.