The Ernst & Young Business Plan Guide

by Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt

In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.

Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal.

Divided into three comprehensive parts, The Ernst & Young Business Plan Guide, Third Edition outlines the essential elements of this discipline in a straightforward and accessible manner. Whether you're considering starting, expanding, or acquiring a business, the information found within these pages will enhance your chances of success.

* Advice on how to write and develop business plans
*

A realistic sample plan
*

All new sections on funding and financing methodswith provisions for restructuring and bankruptcy
*

Tips for tailoring plans to the decision makers

Genres: Business, Management, Entrepreneurship

256 pages, Paperback

First published February 28, 1987

Reviews

[Parantap Saha · Rating 5 out of 5]

Relevant. Simple. Transparent.

This book by Ford, Bornstein and Pruitt is an excellent book for all kinds of entrepreneurs out there; and especially for entrepreneurs just starting with their venture.

The content is well organized, clearly presented and easy to read. The authors also provide a through case study throughout the book to provide a simple analogy to the ideas they were introducing.

I definitely recommend all beginner entrepreneurs to read this book!

[Carter · Rating 3 out of 5]

I found this basic, guide marginally useful. I think the materials from Harvard Publishing I had last year were better. Obviously someone broke in and discarded most of them. Regardless, not recommended.

[George Araman · Rating 4 out of 5]

Interesting ideas and theories, might have benefitted from sample business plans.

[Claudia · Rating 3 out of 5]

I read this book as part of my preparation to teach the class of Business Plan.
I would qualify this book as an average read when you are thinking about starting your own business.
While reading it, you feel like a friend is telling you how to write a good business plan and why you should make it. But there is something missing.
Even though the book offers an example of a Business Plan, it could be complemented with exercises to create your own, otherwise the knowledge is easily forgotten.