* Fully revised and updated * Practical guidance given on all aspects of business plans * Includes case studies and examples ""Ideal for entrepreneurs and decision-makers in Small and Medium Enterprises (SMEs). Highly recommended."" -- George Cox, Director General, Institute of Directors ""Still the best book available on the subject."" -- The Bookseller's Review of Business Books A business plan provides a blueprint for the future of business start-ups. It sets out a company's aims and how it proposes to achieve them. Without such a plan no venture capital house or bank will consider a loan for start-up or expansion. This fully revised new edition describes the best way to prepare a business plan that will help get the financial backing needed. It includes practical case studies and cash flow forecasts, as well as advice on expanding a business, planning the borrowing and monitoring business progress.
The book definitely explains the importance of a business plan thoroughly. It gives you specific points of making a business plan and how to achieve different objectives such as getting an investor interested in your business or product. The book explains how to talk to investors and common mistakes people make when making a business.
I don't have much time to spend on business planning but i need to skim over a few books as soon as possible.
So, I skimmed over this book. It has a very basic example. This is the plus of the book. However, i feel that they don't discuss more advanced topics related to business planning. Instead they seem to discuss topics unrelated to business planning (though they might be very useful) like the things that needed to do after the initial business plan is written.
In overall, i liked the book. It is useful but obviously not a complete treatment of the topic.