F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships

by Randy Frisch

F#ck Content Marketing isn’t a book forcontent marketers.Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume—the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there’s little point investing in content marketing if you’re not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale—as well as identify and ramp up the key players in your organization who need to own this process.

Genres: Business, Nonfiction

256 pages, Paperback

Published February 28, 2019

Reviews

[Jeff Cohen · Rating 5 out of 5]

This book starts out with the premise that it is not for content marketers. It is for others in the organization, but it is primarily for marketers. This is one hundred percent true. I am a content marketer and I wish my marketing colleagues at previous companies had the chance the read this book while I was there. It really explains how content marketing works across a company and how results happen when everyone knows their role with regard to content. It helps that the book is grounded in the most common go-to-market strategies: inbound marketing, demand generation, account-based marketing and sales enablement.

It makes the case that the content experience is just as important as the content itself. Great content that provides value is table stakes for any B2B organization, and that is not under discussion. The core of the book is the content experience framework, which supports how to personalize content experiences at scale. The five parts of the framework are centralize content, organize content, personalize experiences, distribute content, and generate results. Each element is covered in its own chapter.

While the book is based on the author's conversations with marketers and examples from his own company's software customers, it is not a pitch for Uberflip as a content experience platform. It is based on the ideas that led to the development of the tool in the first place and how they have been refined over the years. Randy's crisp and clear tone, as well as personal stories and hockey analogies (relatable for non-Canadians), make this a book that all B2B marketers should read in 2019, especially if they really want to understand how to use content to connect with customers and prospects.

Disclosure: Randy and I co-hosted Season 3 of the Content Pros podcast together (now the Content Experience Show) and I have been a customer of his company.

[Barred Owl Books · Rating 5 out of 5]

F#ck Content Marketing isn't a book for content marketers.

Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.

Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.

In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process.

[Rebecca · Rating 4 out of 5]

Some good insights. Mostly made me frustrated that while I agree with his premise, we can't actually ever manage the logistics at our organization.

[Amir Jabbari · Rating 1 out of 5]

Personalize your content..... this is the most you can take out of this book

[Ietrio · Rating 1 out of 5]

the boring thoughts from the mundane existence of a spineless man who wants a different title, but who is too much of a loser to put it on the cover.

[Christopher T. Bufkin · Rating 5 out of 5]

Interesting

Thought provoking look at moving away from quantity in content marketing to a quality experience for customers. I took notes the whole time I was reading. Will be thinking about the topics in this book for a while.

[Yannick Roy · Rating 5 out of 5]

Great book to remind you that content isn't everything. The experience is.
Content and information is now a commodity, people are looking for a great packaging - a great experience.

Recommended if you care about your product, your customer journey, your audience.
Not super long to read and great "concept reminder". Not many implement this and that but more about the thinking process. At least that's what I got out of it.

[Synthia Salomon · Rating 3 out of 5]

“There’s more to content marketing than just generating more and more content. In fact, many companies have more content than they know what to do with. Rather, content marketing is about centralizing, organizing and distributing your content in a way that gets attention and draws customers into your own controlled environment so that they can benefit from the relevant experience you provide. With effective content marketing, customers can find you wherever they may be looking, and become engaged with a thread of highly useful content that is easy to navigate.”

[Dr. Tobias Christian Fischer · Rating 5 out of 5]

There’s more to content marketing than just generating more and more content. It’s about telling a story and using the moment to generate unique experiences. A good book to understand what’s important to do or not to do.

[Alyssa · Rating 4 out of 5]

3 1/2 stars rounded up. Some good nuggets but also felt a sales pitch for a content experience platform too many times.

[Hamid · Rating 1 out of 5]

Absolutely waste of time to read this book - I much regret that I have bought it and read it. This guy is crazy- his theory is not useful in other companies

[Spellbind Consensus]

**F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue and Relationships** by Randy Frisch challenges traditional content marketing strategies that focus solely on volume and SEO, and instead advocates for a focus on *content experience*—the way content is organized, personalized, and delivered. The book argues that in a saturated market, success doesn’t come from producing more content but from designing a better experience around it.

Key insights and actionable ideas:

* Content without strategy is noise

* Simply publishing more content won’t drive meaningful results.
* Marketers must shift from a *volume-first* to an *experience-first* approach.
* Effective content marketing aligns with buyer needs, timing, and context.

* Define content experience clearly

* Content experience = the environment in which your content lives + how it's structured + how it’s consumed.
* It includes design, layout, navigation, speed, personalization, and content sequencing.
* Treat content hubs, landing pages, and email content like digital storefronts—not storage closets.

* Organize content for demand generation

* Group content around themes, buyer stages, or personas rather than just publishing chronologically.
* Create curated content journeys that guide users from awareness to decision.
* Use internal linking and dynamic content paths to keep users engaged and moving forward.

* Personalize content at scale

* Deliver content that matches the visitor’s role, industry, or stage in the buyer journey.
* Leverage marketing automation and personalization tools to tailor experiences without creating endless variations.
* Understand that personalization is about relevance, not just using someone’s name.

* Collaborate across teams

* Content experience requires alignment between marketing, sales, and customer success.
* Empower sales teams with easy access to high-impact, contextually organized content.
* Treat content as a revenue-driving asset, not just a top-of-funnel tactic.

* Prioritize experience over SEO

* While discoverability is important, optimizing for humans leads to higher engagement and conversion.
* Avoid stuffing content with keywords or over-optimizing for algorithms at the expense of clarity and value.
* Focus on usefulness, clarity, and navigability.

* Audit your existing content

* Regularly evaluate which content performs, which needs updating, and what’s missing.
* Eliminate deadweight content that dilutes your message or clutters the experience.
* Map content to buyer stages to identify gaps and duplication.

* Use technology to enhance delivery

* Invest in platforms that enable dynamic content experiences (e.g., content hubs, AI-powered recommendations).
* Make it easy to serve up relevant content based on user behavior and preferences.
* Ensure your tech stack supports speed, responsiveness, and analytics.

* Measure what matters

* Shift focus from vanity metrics (clicks, pageviews) to business outcomes (pipeline influence, revenue impact).
* Track engagement depth, time spent with content, and movement through the funnel.
* Use data to refine content structure, not just content topics.

* Design with the user in mind

* Think like a product designer: user flows, intuitive navigation, and seamless interactions.
* Provide clarity on what to do next with every piece of content.
* Avoid content dead-ends—always guide to the next step in the journey.

Frisch’s book offers a bold wake-up call to marketers stuck in a production-first mindset. It reframes content as part of a larger, strategic experience—one that drives stronger engagement, better buyer alignment, and ultimately, higher revenue impact.

[Nick · Rating 4 out of 5]

I think this book could have been 25% shorter, but I could say the same about the blog posts I write at my marketing job.

Reading this book has helped me go from "I'm just the marketing copywriter" to "I can and will influence the context experience." Use this book to understand the concept of context experience, then roll it out progressively at your organization. It's worth the read and will deeply affect how you approach marketing.

[MacKenzie Rathbun · Rating 3 out of 5]

Notable title, three solid points, and then just a bunch of gibberish and self-aggrandizing.