The Pull of Customers, The Push of Processes

by Jim Champy

From the time the first business opened its doors centuries ago, people have been trying to define the essence of a company. Some have claimed that a business is its bottom line. Others have argued that a company is its customers, or its marketing power, or its products, or its people. Today, what best defines a business, writes New York Times bestseller author Jim Champy, is its processes - all the things a company does to create and sell its goods and services. Here’s how to make the most of yours.

14 pages, Kindle Edition

Published July 1, 2011