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Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
Engage in sales--the modern way
Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.
This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
- Find common factors holding your sales back--and reverse them through channel optimization
- Humanize sales with personas and relevant information at every turn
- Understand why A/B testing is so incredibly critical to success, and how to do it right
- Take your sales process to the next level with a rock solid, modern Sales Engagement strategy
This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.
Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.
This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
- Find common factors holding your sales back--and reverse them through channel optimization
- Humanize sales with personas and relevant information at every turn
- Understand why A/B testing is so incredibly critical to success, and how to do it right
- Take your sales process to the next level with a rock solid, modern Sales Engagement strategy
This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.
- GenresBusiness
282 pages, Kindle Edition
Published March 5, 2019
51 people are currently reading
94 people want to read
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Displaying 1 - 5 of 5 reviews
December 7, 2021
Poorly written, badly structured. Basically written as a sales pitch for Outreach with a collection of blog posts from other people cobbled in between. Skip this book and spend time elsewhere.
April 19, 2019
Great primer on effectively creating scalable sales engagement
Although it’s heavily biased towards Outreach’s own product (which is fair), the book pools from multiple sources and thought leaders in the growing Sales Development movement to help cover what you should look for in tooling, creating playbooks, coaching reps, etc. Very excited to take these lessons and test them with my team!
Although it’s heavily biased towards Outreach’s own product (which is fair), the book pools from multiple sources and thought leaders in the growing Sales Development movement to help cover what you should look for in tooling, creating playbooks, coaching reps, etc. Very excited to take these lessons and test them with my team!
Want to read
June 30, 2023(SS)
February 20, 2024
Some useful tips and reminders.
February 13, 2020
The Future of Sales Right Here
This book is a book for companies that want to how and expand and stay ahead of the competition. A book that shows data empowered salespeople will win against their competition.
This book is a book for companies that want to how and expand and stay ahead of the competition. A book that shows data empowered salespeople will win against their competition.
Displaying 1 - 5 of 5 reviews