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F*cking Good Content
Your content’s probably shit.
Don’t panic. You’re not alone.
Most people, and companies for that matter, produce content that’s about as effective as a crepe paper condom.
Take a look at the social accounts of brands. At company blogs. At promoted content that appears on your feeds.
The majority of the stuff you look at will have very little engagement, and from the engagement the content did get, very little of it will be from that company’s ideal customer.
Why?
Because it’s probably one of two things (or often both).
It’s either more boring than bird watching with Bill Oddy, or it’s trying to sell something. And nobody wants to be sold to.
So how do you make sure your content stands out? How do you use your social accounts, blogs and eBooks to drive new customers?
Well, you're about to read the thoughts of content marketer, Dan Kelsall. He swears a lot, comes up with f*cking weird analogies, and makes highly inappropriate jokes. But he knows his stuff and, in a world where people are crippled by a fear of being truly honest, he says it how it is. He may not be everyone's cup of tea, but when it comes to building a personal brand, and writing engaging content, his techniques and tips can work for anyone.
This book is a refreshingly raw take on content marketing, with just one simple aim: To help you transform your mindset and start creating f*cking good content.
Don’t panic. You’re not alone.
Most people, and companies for that matter, produce content that’s about as effective as a crepe paper condom.
Take a look at the social accounts of brands. At company blogs. At promoted content that appears on your feeds.
The majority of the stuff you look at will have very little engagement, and from the engagement the content did get, very little of it will be from that company’s ideal customer.
Why?
Because it’s probably one of two things (or often both).
It’s either more boring than bird watching with Bill Oddy, or it’s trying to sell something. And nobody wants to be sold to.
So how do you make sure your content stands out? How do you use your social accounts, blogs and eBooks to drive new customers?
Well, you're about to read the thoughts of content marketer, Dan Kelsall. He swears a lot, comes up with f*cking weird analogies, and makes highly inappropriate jokes. But he knows his stuff and, in a world where people are crippled by a fear of being truly honest, he says it how it is. He may not be everyone's cup of tea, but when it comes to building a personal brand, and writing engaging content, his techniques and tips can work for anyone.
This book is a refreshingly raw take on content marketing, with just one simple aim: To help you transform your mindset and start creating f*cking good content.
110 pages, Paperback
Published February 23, 2019
3 people are currently reading
173 people want to read
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Displaying 1 - 15 of 15 reviews
February 23, 2024
This could have been a blog
January 9, 2020
I'll review this in the style it's written in
I bought this fucking book because I saw the fucking twat who wrote it in Mike Fucking Winnet's fucking YouTube channel and I wondered what the fuck it would be like.
Well dudes and dudesses it's swearier than a wombat's front bottom. If you're a fucking marketing person it's probably a fucking good kick up the arse. But I'm not a fucking marketing person and I found it a bit fucking wearing to be fucking honest. I mean, OK, fucking swearing is part of his fucking brand but it's as fucking repetitive as a gimp mask made of cabbage. Don't you fucking know any other fucking adjectives?
There are two or three pretty good fucking ideas (fucking two or fucking three is about the fucking most you can fucking hope for from most fucking business books) that I'm going to fucking use next time it I'm in need of engaging with some fucking customers (the fucking nature of my fucking business means that is not fucking often). But I must fucking say that if I fucking wrote like this all the fucking time, it wouldn't fucking work. It'd be as off-putting as an airbag filled with guacamole. More to the fucking point, I know he makes the fucking argument that fucking grammar doesn't fucking matter and maybe in certain fucking industries it fucking doesn't, but if the fucking content he fucking creates is as full of fucking spelling errors, fucking typos and fucking sloppy copy-and-paste as this fucking piece of shit is then any fucking customer who values fucking attention to fucking detail is going to be fucking put off, so I'm not fucking convinced.
But like I fucking said, I'm not in his fucking industry and it obviously fucking works for him, so if you're a fucking marketing twat who's in the fucking market for a fucking short manifuckingfesto that will fucking shake your fucking game up then this fucking book might be fucking useful. As useful as a cat who speaks Italian.
Oh and the fucking illustrations are pretty good. Have a fucking custard cream.
I bought this fucking book because I saw the fucking twat who wrote it in Mike Fucking Winnet's fucking YouTube channel and I wondered what the fuck it would be like.
Well dudes and dudesses it's swearier than a wombat's front bottom. If you're a fucking marketing person it's probably a fucking good kick up the arse. But I'm not a fucking marketing person and I found it a bit fucking wearing to be fucking honest. I mean, OK, fucking swearing is part of his fucking brand but it's as fucking repetitive as a gimp mask made of cabbage. Don't you fucking know any other fucking adjectives?
There are two or three pretty good fucking ideas (fucking two or fucking three is about the fucking most you can fucking hope for from most fucking business books) that I'm going to fucking use next time it I'm in need of engaging with some fucking customers (the fucking nature of my fucking business means that is not fucking often). But I must fucking say that if I fucking wrote like this all the fucking time, it wouldn't fucking work. It'd be as off-putting as an airbag filled with guacamole. More to the fucking point, I know he makes the fucking argument that fucking grammar doesn't fucking matter and maybe in certain fucking industries it fucking doesn't, but if the fucking content he fucking creates is as full of fucking spelling errors, fucking typos and fucking sloppy copy-and-paste as this fucking piece of shit is then any fucking customer who values fucking attention to fucking detail is going to be fucking put off, so I'm not fucking convinced.
But like I fucking said, I'm not in his fucking industry and it obviously fucking works for him, so if you're a fucking marketing twat who's in the fucking market for a fucking short manifuckingfesto that will fucking shake your fucking game up then this fucking book might be fucking useful. As useful as a cat who speaks Italian.
Oh and the fucking illustrations are pretty good. Have a fucking custard cream.
February 27, 2024
Terrible.
March 5, 2019
Downloaded the book today, started reading it on my lunch hour, finished it on my commute home. I kept laughing out loud on the bus and nobody sat next to me even though it was packed...
Awesome read, I've been following Dan for a while on LinkedIn. He's a genuine person, he's not trying to be somebody else and the advice given in this book is awesome. I might even read it again tomorrow.
Highly recommend reading it, it could change your view (or as in my case, strengthen it) on marketing.
Don't be an Oleg, Brigette or Josh F.
Be yourself, write as you speak and don't be afraid for some people to disagree with you.
Awesome read, I've been following Dan for a while on LinkedIn. He's a genuine person, he's not trying to be somebody else and the advice given in this book is awesome. I might even read it again tomorrow.
Highly recommend reading it, it could change your view (or as in my case, strengthen it) on marketing.
Don't be an Oleg, Brigette or Josh F.
Be yourself, write as you speak and don't be afraid for some people to disagree with you.
June 9, 2019
Actionable insights and very funny
I found the information on how to create great headlines/hooks to be very useful as I’m not creative at all. There are so many other actionable things such as what subjects or topics to talk about and what to avoid and many more. All up, a great book and just a very funny read even if you don’t care about content marketing at all.
I gave it 4/5 stars because only my favourite books of all time get 5 stars. I personally rate everything in that context.
I found the information on how to create great headlines/hooks to be very useful as I’m not creative at all. There are so many other actionable things such as what subjects or topics to talk about and what to avoid and many more. All up, a great book and just a very funny read even if you don’t care about content marketing at all.
I gave it 4/5 stars because only my favourite books of all time get 5 stars. I personally rate everything in that context.
February 6, 2020
This isn't going to be a long-winded review, just going to be simple.
I came across Dan's content on LinkedIN, as I was working to try and develop brand awareness and generate inbound leads for the SME I was working for at the time.
I have to say I fully agree with most of what he has to say, we focused too heavily on reach rather than engagement.
Even if you don't agree with what he has to say, if you feel like your content isn't getting the engagement it should, give this a read, it's only short. You never know, it might give you some ideas.
I came across Dan's content on LinkedIN, as I was working to try and develop brand awareness and generate inbound leads for the SME I was working for at the time.
I have to say I fully agree with most of what he has to say, we focused too heavily on reach rather than engagement.
Even if you don't agree with what he has to say, if you feel like your content isn't getting the engagement it should, give this a read, it's only short. You never know, it might give you some ideas.
March 14, 2020
Original, hilarious book dealing in truth about content and, yes, even life
Loved this. I've read a whole lot of content themed books but none as real as this. Putting the advice into practice might not be for the faint hearted but may end with you being truer to yourself. Shed those corporate shackles...or just have enjoy a really authentic read. As the title suggests the author is a wee potty mouth but all in the best possible taste!
Loved this. I've read a whole lot of content themed books but none as real as this. Putting the advice into practice might not be for the faint hearted but may end with you being truer to yourself. Shed those corporate shackles...or just have enjoy a really authentic read. As the title suggests the author is a wee potty mouth but all in the best possible taste!
April 22, 2021
I love Dan Kelsall. He's one of my marketing inspos. Every marketer that in some way engages in content could learn something from this. Some may find they are triggered or distracted by the profanity, but that triggering is part of the lesson. Content should make you feel something, it should trigger a reaction. And it should be wildly authentic. Vulgar and casual is who Dan is.
So much valuable text and sub-text here.
So much valuable text and sub-text here.
October 13, 2020
Quick short read.
Some good points. Contradicts himself a bit. Takes on lots of conventional wisdom about marketing. Will definitely get you thinking.
Very irreverent. If you don't like swearing this book is not for you.
Some good points. Contradicts himself a bit. Takes on lots of conventional wisdom about marketing. Will definitely get you thinking.
Very irreverent. If you don't like swearing this book is not for you.
March 13, 2021
Refreshingly funny, loaded with uncomfortable truths and witty marketing. I’ve learned more with this book that years of studying and training. Everyone in marketing should read it.
Go on a read it, it only takes a couple of hours. When you finish read it again and then again.
Go on a read it, it only takes a couple of hours. When you finish read it again and then again.
March 23, 2019
Great read
I very good read that certainly gets you thinking about how you write and produce content, well worth a read for anyone in marketing!
I very good read that certainly gets you thinking about how you write and produce content, well worth a read for anyone in marketing!
May 23, 2019
A fucking good read! As a content creator & user of occasional bad language (road rage, amiright?) this was a quick, entertaining and informative read. Give it a fucking go. Fuck.
September 20, 2021
Simple, no bullshit content creation advice. Potentially polarising, but that's the point.
February 7, 2023
Well, that was some f*cking good content. I laughed my unprofessional arse off and even learned a few things in the process.
10/10—or five out of five—would recommend.
10/10—or five out of five—would recommend.
April 4, 2019
Great advice, gets straight to the point and it's bloody funny. Kudos to Dan for sharing some truth bombs and helping us all make our content a little less bollocks.
Displaying 1 - 15 of 15 reviews