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Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand , Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
144 pages, Paperback
First published October 22, 2019
236 people are currently reading
689 people want to read
About the author
Claire Díaz-Ortiz
28 books60 followersClaire Diaz-Ortiz is an author, speaker, advisor and startup investor who has been named one of the 100 Most Creative People in Business by Fast Company. Claire was an early employee at Twitter, where she was hired to lead corporate social innovation.
In Claire's work, she has been called everything from "The Woman Who Got the Pope on Twitter" (Wired) and "Twitter's Pontiff Recruitment Chief" (The Washington Post) to a "Force for Good" (Forbes) and "One of the Most Generous People in Social Media" (Fast Company). As CNN said in 2017, "If Twitter has a soul, it probably looks something like Claire Diaz-Ortiz."
Claire is the award-winning author of nine books that have been translated into more than ten languages, including One Minute Mentoring: How to Find and Work with a Mentor - and How You'll Benefit from Being One (with Ken Blanchard) , Social Media Success for Every Brand: The Five Pillars that Turn Posts into Profits, Twitter for Good: Change the World One Tweet at a Time, Design Your Day: Be More Productive, Set Better Goals, and Live Life on Purpose, and Hope Runs: An American Tourist, a Kenyan Boy, a Journey of Redemption.
She is a frequent international speaker on business and social innovation and has been invited to deliver keynotes and trainings at organizations like the US State Department, Toyota, South by Southwest, TEDX, and many others.
She writes a column at Inc. Magazine online and is a LinkedIn Influencer, one of a select group of several hundred global leaders chosen to provide original content on the LinkedIn platform.
Claire holds an MBA from Oxford University, where she was a Skoll Foundation Scholar for Social Entrepreneurship, and has a B.A. and an M.A. in Anthropology from Stanford University.
She is the co-founder of Hope Runs, a non-profit organization operating in AIDS orphanages in Kenya.
She has appeared widely in major television and print news sources such as CNN, BBC, Time, Newsweek, The New York Times, Good Morning America, The Today Show, The Washington Post, Fortune, Forbes, Fast Company, and many others.
In Claire's work, she has been called everything from "The Woman Who Got the Pope on Twitter" (Wired) and "Twitter's Pontiff Recruitment Chief" (The Washington Post) to a "Force for Good" (Forbes) and "One of the Most Generous People in Social Media" (Fast Company). As CNN said in 2017, "If Twitter has a soul, it probably looks something like Claire Diaz-Ortiz."
Claire is the award-winning author of nine books that have been translated into more than ten languages, including One Minute Mentoring: How to Find and Work with a Mentor - and How You'll Benefit from Being One (with Ken Blanchard) , Social Media Success for Every Brand: The Five Pillars that Turn Posts into Profits, Twitter for Good: Change the World One Tweet at a Time, Design Your Day: Be More Productive, Set Better Goals, and Live Life on Purpose, and Hope Runs: An American Tourist, a Kenyan Boy, a Journey of Redemption.
She is a frequent international speaker on business and social innovation and has been invited to deliver keynotes and trainings at organizations like the US State Department, Toyota, South by Southwest, TEDX, and many others.
She writes a column at Inc. Magazine online and is a LinkedIn Influencer, one of a select group of several hundred global leaders chosen to provide original content on the LinkedIn platform.
Claire holds an MBA from Oxford University, where she was a Skoll Foundation Scholar for Social Entrepreneurship, and has a B.A. and an M.A. in Anthropology from Stanford University.
She is the co-founder of Hope Runs, a non-profit organization operating in AIDS orphanages in Kenya.
She has appeared widely in major television and print news sources such as CNN, BBC, Time, Newsweek, The New York Times, Good Morning America, The Today Show, The Washington Post, Fortune, Forbes, Fast Company, and many others.
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Displaying 1 - 30 of 37 reviews
January 19, 2020
Love the book! Easy to read and applied - the reason I am attracted to buy the book in the first place. (Not to mention the cute minimalist cover design.) The author who used to work at Twitter shares her experience on how to build a successful brand in social media platforms using the SHARE model. While I'd say 70% of what she wrote was already applied in my own social media platforms, I am interested to read this book because I want to know how to utilise Instagram effectively; which is my focus for 2020. Bonus: the book provides link to access content via video for those who learn better using the medium. Another bonus: The Appendix highlight important points from the SHARE model.
October 8, 2019
.Book is written by former Twitter employee and hence her focus appears to be maximum on this platform.
What does this book do.
It is about managing and launching your brand online on various social media platforms.
Although she had totally omitted very important platform of Youtube.
.
.
Books explains using Storyboard program to design your campaign.
.
Author stresses that being viral is transient and being viral may not matearalise into success and money.
Author evaluates media platform specific tactics.
She also provides examples with tweets and testimonials.
There are a lots of quotes too.
Section describing mis fired tweets and bloopers by big companies is interesting.
So is details about big online campaigns that succeeded in getting companies ahead.
Overall I will say it is not particularly groundbreaking or innovative or exceptional.
It is simple, practical and useful but not exceptional.
You can get starting mileage when you seek knowledge of various social media platforms specific marketing.
Thanks edelweiss plus and publisher for review copy.
What does this book do.
It is about managing and launching your brand online on various social media platforms.
Although she had totally omitted very important platform of Youtube.
.
.
Books explains using Storyboard program to design your campaign.
.
Author stresses that being viral is transient and being viral may not matearalise into success and money.
Author evaluates media platform specific tactics.
She also provides examples with tweets and testimonials.
There are a lots of quotes too.
Section describing mis fired tweets and bloopers by big companies is interesting.
So is details about big online campaigns that succeeded in getting companies ahead.
Overall I will say it is not particularly groundbreaking or innovative or exceptional.
It is simple, practical and useful but not exceptional.
You can get starting mileage when you seek knowledge of various social media platforms specific marketing.
Thanks edelweiss plus and publisher for review copy.
December 21, 2021
A nice and simple introduction to using social media for marketing.
Read the book for just two key takeaways: the 80:20 rule for content and the SHARE model.
The 80:20 rule suggests only 20 percent of your content should pertain to directly selling / calls to action. SHARE, meanwhile, stands for story, how, audience, reach and excellence.
Any reader who ingests these two concepts from the book has extracted value.
Read the book for just two key takeaways: the 80:20 rule for content and the SHARE model.
The 80:20 rule suggests only 20 percent of your content should pertain to directly selling / calls to action. SHARE, meanwhile, stands for story, how, audience, reach and excellence.
Any reader who ingests these two concepts from the book has extracted value.
December 31, 2019
Claire offers some great tips on how to strength any brand. I especially appreciated the real-life examples woven throughout the book. She also gave tips on ways to not necessarily avoid goof-ups but how you respond when it happens.
Read
November 26, 2019I very rarely rate books by authors I know, simply because I’d give them all 5 stars. :) That said, I love that this book presents social media strategy in light of the story brand framework, and it’s one I’ll recommend often!
(Longer, more detailed review just posted here: https://blog.aghosted.com/social-medi...)
(Longer, more detailed review just posted here: https://blog.aghosted.com/social-medi...)
May 15, 2025
So, I want to share my experience after reading this book. I have made some important points, which are as follows:
SHARE Model: I learned how to connect with my audience and create impactful content using the SHARE model (Share, How, Audience, Reach, Excellence).
Content is Queen: The book taught me that high-quality, curated content like blogs, podcasts, videos, and quotes is essential for success.
SB7 Framework: I gained a structured approach to storytelling that helps engage my audience better through the SB7 framework.
Consistency: I realized that regular posting and consistency are crucial for building a strong social media presence.
Social Media Calendar: The book encouraged me to create a calendar for planning and organizing posts on different platforms.
80/20 Rule: I learned that 80% of my content should focus on value, and 20% on promotional material for balance.
Platform-Specific Growth: The book provided strategies for growing and posting on Facebook, Instagram, LinkedIn, Twitter, Reddit, Quora, Pinterest, and YouTube.
Engagement: It taught me how to create engaging content with relevant tags and hashtags to increase reach and interaction.
Promotion & Ads: I learned that using stories, posts, reels, tags, promotions, and ads helps maximize content reach and visibility.
This book is a valuable resource for anyone wanting to improve their social media strategy and marketing efforts!
SHARE Model: I learned how to connect with my audience and create impactful content using the SHARE model (Share, How, Audience, Reach, Excellence).
Content is Queen: The book taught me that high-quality, curated content like blogs, podcasts, videos, and quotes is essential for success.
SB7 Framework: I gained a structured approach to storytelling that helps engage my audience better through the SB7 framework.
Consistency: I realized that regular posting and consistency are crucial for building a strong social media presence.
Social Media Calendar: The book encouraged me to create a calendar for planning and organizing posts on different platforms.
80/20 Rule: I learned that 80% of my content should focus on value, and 20% on promotional material for balance.
Platform-Specific Growth: The book provided strategies for growing and posting on Facebook, Instagram, LinkedIn, Twitter, Reddit, Quora, Pinterest, and YouTube.
Engagement: It taught me how to create engaging content with relevant tags and hashtags to increase reach and interaction.
Promotion & Ads: I learned that using stories, posts, reels, tags, promotions, and ads helps maximize content reach and visibility.
This book is a valuable resource for anyone wanting to improve their social media strategy and marketing efforts!
July 17, 2020
First, you need to read 'mystorybrand' by Donald Miller to understand this book fully. The authoress gives you a brief but reading Donald's book will help. Secondly, there is a lot of Twitter in there, so if you want to ace twitter there are some tips in there. Other SMs are covered too like FB, Instagram and LinkedIn have whole chapters to them. Pinterest, Quora and Reddit make a brief appearance in a chapter but overall it is mostly Twitter.
April 30, 2025
Buku ini ditulis oleh seorang praktisi Brand Storytelling yang mempraktikkan framework Donald Miller. Saya sudah membaca buku Donald Miller lebih dulu sehingga saya sarankan agar kamu segera membaca buku 'Building a Srorybrand' setelah membaca buku ini.
Penulis tidak memberikan urutan metode secara teknis tentang cara membangun jenama di medsos, tetapi memberikan contoh dan studi kasus yang memudahkan pemahaman. Saya sangat menyukai prinsip dasar buku ini.
Membangun jenama atau brand tidak seharusnya mengejar viral, tetapi fokuslah pada manfaat apa yang bisa diperoleh audiens. Bahkan, soal kapan waktu yang tepat untuk mengunggah konten pun tidak perlu ikut saran para pakar. Cari tahu kebiasaan target audiens jenama lalu buat konten sesuai dengan tujuan tersebut.
Namun, ada teori yang mulai usang dan bisa kamu baca sepintas saja, yaitu soal penggunaan tagar dan kerja sama dengan influencer besar. Tagar di Instagram saja sudah tidak efektif seperti dulu.
Overall, buku ini bagus untuk belajar storytelling di medsos sejak awal dengan kaitan penguatan prinsip dasarnya.
Penulis tidak memberikan urutan metode secara teknis tentang cara membangun jenama di medsos, tetapi memberikan contoh dan studi kasus yang memudahkan pemahaman. Saya sangat menyukai prinsip dasar buku ini.
Membangun jenama atau brand tidak seharusnya mengejar viral, tetapi fokuslah pada manfaat apa yang bisa diperoleh audiens. Bahkan, soal kapan waktu yang tepat untuk mengunggah konten pun tidak perlu ikut saran para pakar. Cari tahu kebiasaan target audiens jenama lalu buat konten sesuai dengan tujuan tersebut.
Namun, ada teori yang mulai usang dan bisa kamu baca sepintas saja, yaitu soal penggunaan tagar dan kerja sama dengan influencer besar. Tagar di Instagram saja sudah tidak efektif seperti dulu.
Overall, buku ini bagus untuk belajar storytelling di medsos sejak awal dengan kaitan penguatan prinsip dasarnya.
January 29, 2021
This is a social media companion book for the Storybrand book by Donald Miller. I absolutely loved Storybrand and apply it to my business quite often, so I went ahead and gave this book a go!
I would recommend this book to someone who has very little knowledge of social media marketing and wants to start implementing new tactics for their small business. As someone who has been running a small business for quite some time and has had social media accounts since high school, it was extremely helpful for me. There were a few principles I made sure to jot down and it was a new way of thinking about some stuff, but honesty it wasn’t like the author was giving away too many of her secrets.
Most of the book is discussing the author’s work history, who she has helped in the past, and a few examples of how she helped previous clients. There wasn’t much instruction that I wasn’t already using for my business that I had learned from general use of the applications already.
I would recommend this book to someone who has very little knowledge of social media marketing and wants to start implementing new tactics for their small business. As someone who has been running a small business for quite some time and has had social media accounts since high school, it was extremely helpful for me. There were a few principles I made sure to jot down and it was a new way of thinking about some stuff, but honesty it wasn’t like the author was giving away too many of her secrets.
Most of the book is discussing the author’s work history, who she has helped in the past, and a few examples of how she helped previous clients. There wasn’t much instruction that I wasn’t already using for my business that I had learned from general use of the applications already.
September 6, 2021
It's important to note that this book is evidently a supplement to a different book--Donald Miller's Building a StoryBrand. The copy of this book I read didn't include the subtitle, but since this didn't seem to rely entirely on Miller's book, I went ahead and continued reading anyway.
I think this book contains some good advice for big-name businesses or product-based businesses that are already large and fairly well established, but I found it hard to apply much of the advice to my own small business, which is service-based and just in its beginning stages. There's also a lot of focus on Twitter, which I don't use at all.
Those two factors combined made it not quite worth the time spent reading, at least for me.
I think this book contains some good advice for big-name businesses or product-based businesses that are already large and fairly well established, but I found it hard to apply much of the advice to my own small business, which is service-based and just in its beginning stages. There's also a lot of focus on Twitter, which I don't use at all.
Those two factors combined made it not quite worth the time spent reading, at least for me.
August 3, 2020
This book borrows heavily on the ideas from Building a Story Brand. A book I thoroughly enjoyed so I was abel to follow along easily. Everything in this book is gold, at least for those of us working on marketing a company/brand. This week the ebook is on sale for $1.99 and I had my team purchase it so we can go through it together.
In an ever changing social climate and with social platforms evolving and chaning their algorythms this book will help you keep focused on where you can find your success. I got it on audio from the library but purchased it in ebook. I think having a physcial copy that you can refer back to would be a good thing.
In an ever changing social climate and with social platforms evolving and chaning their algorythms this book will help you keep focused on where you can find your success. I got it on audio from the library but purchased it in ebook. I think having a physcial copy that you can refer back to would be a good thing.
January 16, 2023
This was one of the best books I read on how to use social media as marketing. She covers in depth details too from facebook, instagram, twitter, linkedin, quora, reddit, pinterest, and youtube. I am new to business and not sure how to market some of my products and service. I worry about content a lot, posted and deleted several times when I don't receive likes (self-conscious and also feeling imperfect about it), but after reading this book, I now understand that I need to tell a clear story, engage the audience, and to follow-up with an action to solve the problem. Great guide if you're thinking about starting a business and need to know how to use social media. Would recommend.
October 30, 2019
I was chosen to receive an advance reader's copy of this book, and I thought enough of it to buy an additional copy for the social media team at the ministry where I work. The book lays out a well-considered strategy for maximizing an organization's use of social media, utilizing the Storybrand model. It would be an outstanding guide for anyone new to the world of social media to use it effectively in building an organization's brand.
And I love the way Claire Diaz-Ortiz writes. Perfect for this subject matter. Highly recommended.
And I love the way Claire Diaz-Ortiz writes. Perfect for this subject matter. Highly recommended.
December 31, 2023
I am in between 3 and 4 stars. This was a well thought out and thorough book. Definitely meant for someone starting out with social media for business or simply lost in their business social media direction. A decent add on for the Storybrand.
That being said, the author really has no business reading audio books. The entire time I felt like she was barking at me. Some of the wit was totally lost due to her droning tone. And then there was the time she pronounced “especially” with an “x”. (Ouch!)
That being said, the author really has no business reading audio books. The entire time I felt like she was barking at me. Some of the wit was totally lost due to her droning tone. And then there was the time she pronounced “especially” with an “x”. (Ouch!)
December 7, 2019
Really enjoyed the value Claire Diaz-Ortiz delivers in this book. A great introduction to applying the StoryBrand framework to a social media strategy. It’s perfect for any organization - for profit, non-profit, personal brand, etc - to effectively get in the business of connecting with their customers with social media. Loved her distinction too between building brand awareness (brand marketing) and direct marketing (sales).
November 14, 2023
Highlights
Grow by:
Share quality content with good hashtags
Collaborate with reachable influencers
Advertising
Utilize to:
Get people to understand your brand
Lead to further engagement
Use curation, posts that support brand story, and occasional related but off topic stuff to keep things interesting.
Analyze when people engage, and utilize engagement centered posts to keep algorithms happy.
Grow by:
Share quality content with good hashtags
Collaborate with reachable influencers
Advertising
Utilize to:
Get people to understand your brand
Lead to further engagement
Use curation, posts that support brand story, and occasional related but off topic stuff to keep things interesting.
Analyze when people engage, and utilize engagement centered posts to keep algorithms happy.
August 31, 2024
Not much new here. It provides the basics for posting on FB, LinkedIn, Twitter and Instagram. Does anyone really use Twitter anymore. The book is now five years old, and it shows. No discussion of TikTok. Little discussion of YouTube. Very repetitious. It does show you how to use StoryBrand concepts into your posts and discusses how you should vary your kinds of posts on each platform. But other books have provided a lot more information.
November 17, 2019
If I could describe this book in one word, it would be intentional. Claire uses the StoryBrand framework and real-life examples to lay out timeless strategies for connecting with your audience and strategically move them up the ladder of engagement. I received a free copy of Social Media Success for Every Brand from HarperCollins Leadership as a member of this launch team.
May 28, 2020
The book helps thinking through what to communicate and how to communicate your organization’s message in a social media world. The guide is good. I wish there were some more distinguishable principles among platforms, but I also realize the rules and possibilities probably changed by the time a book is in print.
August 17, 2020
This book turned our company’s social media strategy around. It offers clear and understandable - yet still insightful and unique - guidance on the ins and outs of an effective social media presence. I will recommend to any company or individual who needs to find their online voice. An engaging, entertaining, useful read!
June 23, 2021
Save your self some time and skip to the back of the book, the summary at the end is all you need, everything else is just long winded explanations of how they got to the plan at the back and some examples of how they feel it works. It was good info, but in reality the book could have been 15 pages long and still gotten the point across well.
November 8, 2019
A great resource for beginners and a good reminder for people who have been doing social media but have lost their inspiration. Claire shares practical insights, great examples, and an excellent framework in how you can approach social media for your brand or business.
June 16, 2021
Learned some great stuff as a newbie to social media marketing in the first few chapters. The latter few got pretty repetitive and felt like I gained little from them but overall good and helpful read.
October 7, 2024
Seems like you should be familiar with “Story Brand” crafting first (Donald Miller). Read whatever book that is first, then return to this if you want a second perspective or more depth from someone who was working in social media
March 31, 2020
I learned some good things from this book, but I had trouble staying focused while reading it.
April 5, 2020
Definitely learned new insights from this book which I will be trying to apply on my business.
June 2, 2021
Panduan yang baik dan praktis dalam menggunakan media sosial untuk menguatkan perspektif masyarakat maya sosial terhadap brand.
October 3, 2021
يعني مو مرة 💔
November 6, 2021
Great tips, pragmatis dan simpel. Cocok buat level beginner-intermediate lah. Interesting.
Displaying 1 - 30 of 37 reviews