Business Essentials [with eText & MyLab Intro to Business Access Codes]

by Ronald J. Ebert, Ricky W. Griffin

For introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.
Also available with MyLab Intro to Business By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Note: You are purchasing a standalone product; MyLab Intro to Business does not come packaged with this content. Students, if interested in purchasing this title with MyLab Intro to Business, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Intro to Business, search for:
0134832272 / 9780134832272 Business Essentials Plus MyLab Intro to Business with Pearson eText -- Access Card Package, 12/e
Package consists of:
9780134728391 / 9780134728391 Business Essentials


0134729102 / 9780134729107 MyLab Intro to Business with Pearson eText -- Access Card -- for Business Essentials

Genres: School, Business, Nonfiction, Textbooks

696 pages, Unbound

Published May 10, 2018

Reviews

[Indrani · Rating 4 out of 5]

Downgrade the star rating by a half. Note: I read this as a Human Resources Management student - someone coming from a non-business background.

The information presented is excellent, and the cases relevant and fresh. Unfortunately, I found the layout to be choppy and distracting; in an effort to make the book interesting, someone (copy editors? authors? publisher?) decided to create a very busy layout, with lots of jumps and breaks, text that appears to go a whole page, with a graphic or textbox in down the middle in places - and really is laid out to have you read halfway down the page, jump to the top of the column at the other side (separated by the textbox of something else in the middle), and then go to the bottom left quarter of the page for the next bit.

As a college text, I found it too jumpy, and made things more difficult to follow. A shame, as the content is actually quite good. Fortunately for me, this course grading was fully centered on assignments, not tests - I'm not certain I could have studied well for an exam from this.

[B · Rating 2 out of 5]

This genre seems to be crawling with lazily researched books which only cite sources that support already prevailing beliefs about business. Uncritically repeats myths like the Hawthorne effect. Makes sweeping statements about human behaviour with no supporting data or purely anecdotal evidence. Language is also DRY AS HELL. 2 stars because it's easy to navigate and on rare occasion presents an opposing view.

[Mace · Rating 3 out of 5]

A good introduction to the essential components of a business. Very high level, perfect for a beginner like me. Gets pretty dry in the late accounting chapters.

I mean, it's a textbook.

[Lía · Rating 1 out of 5]

This is probably the worst textbook I've ever read

[Emma · Rating 4 out of 5]

Although not my favorite topic to read about, I read this as a college textbook, and I liked how "straight to the point" and simply presented it was.

[Luke A. Bunker · Rating 3 out of 5]

Finally, it's done! I must admit that, despite a great level of detail that made getting through the book fairly difficult, it presented a good survey of business princes and provided a good intro into the study. The book used many examples (sometimes too many??) which added to the readers' understanding. All of that being said, it is a textbook, but not the worst I've seen, even if it has WAY too much information in it (even though it is for an introductory quote).

Note: I did not read the appendices (at this point) as it was not required for my class.

[James · Rating 4 out of 5]

This was my text for Intro to Business at MCCC. It has many examples using modern companies, and while it didn't get into great depth in any subject...it did a great job giving you an intro to many Business ideas. It was very educational and I'm glad I had the opportunity to read it.

[Oliver · Rating 1 out of 5]

reading for school. boring as hell and pro-big business / globalization. ahhhhhhh! paperclips on the front cover - why???
i've never been so glad to finish a goddamn book. goddamn.

[Snake · Rating 1 out of 5]

I hate text books, but these are all I'm reading lately.

[Stephanie Bengtson · Rating 3 out of 5]

It's a very basic primer to business. Obviously not written by business people, though.

[Meghan · Rating 3 out of 5]

A required textbook for school. Overall, it wasn't bad, but it was a little dry and seemed to glaze over several important topics while go very in-depth for easy concepts like sustainability.

[ERNEST MORE · Rating 2 out of 5]

Read for a college course through AMU.

[David]

I need it in my course.

[Ammar Baloch]

it's my subject in university So i am getting too much information about business