This step-by-step DIY guide shows today’s entrepreneurs how to create and launch new products, package and market them to consumers, and build a thriving business.Thanks to high-speed Internet, game-changing technology, and innovative new platforms, individuals with vision and heart can go from idea to marketplace on a shoestring budget. In How We Make Stuff Now, Jules Pieri—cofounder and CEO of The Grommet, a product launch platform that helps innovative products reach a community of millions—takes readers through the entire consumer product creation process, showing how individual Makers, inventors, and entrepreneurs have utilized technology, the Maker Movement, and perseverance to turn ideas for innovative consumer goods into thriving businesses, breaking the rules of traditional retailing in the process. Jules details what goes into each of the steps they ideation, education, research, design and documentation, prototyping, funding, manufacturing, packaging, marketing, distribution, logistics, payments, customer service, financial and inventory management, and growth. Using case studies of successful startups, she reveals how entrepreneurs overcome obstacles, solve challenges, and rise above them to deliver innovations.If you’re an aspiring entrepreneur, Maker, or inventor, the first crucial step in your journey to turning your ideas into products that build thriving businesses is learning How We Make Stuff Now.
I was a bit sceptical of the author when I started this book, that was short lived once I got into the book. Jules does a good job of breaking down the various stages of bring a idea/product to market. I have read a good deal on the subject but this book brings all the aspects necessary to have the best chance for a product to succeed in our current market.
Just finished reading and want to share my thoughts straight away. The book is very handy for entrepreneurs: you can be just starting or already several years in businesses. I believe AMEs can find some interesting facts too. What I liked most are real case examples. For every chapter three examples connected to the contents of the chapter minimum. This proves very good understand application of the information from the chapter. I liked the book structure and that is covers all the aspects of starting a business. The book is easy to ready and is supported by lots of facts and evidences, it tells a lot of stories from which reader learns. I recommend for anyone who is in business or planning to start his own company.