As a popular online professional networking tool, LinkedIn’s users continue to grow at a sustained pace. According to LinkedIn, more than 450 million professionals have been a part of its platform and every second, there are more than two new signups on the platform. It is also estimated that about a million unique users utilize this platform on a daily basis.
Though the job-seeking users may acknowledge LinkedIn as a viable source, the fact is that there are more recent graduates and professionals looking for opportunities on LinkedIn. So, qualms are natural when it comes to small businesses looking to expand their operations through networking on LinkedIn.
There is no second thought that LinkedIn is probably the most power-packed online networking platform for business owners and professionals. The platform offers endless possibilities be it lead generation, sourcing or finding the right products for your business. Of course, with provisions such as LinkedIn Pulse and video blogging, LinkedIn is fast coming up as a great tool for personal branding too.
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Vikram Jethwani is an award-winning digital marketing specialist with a global track record of assisting fast-growing entrepreneurs to Fortune 500 companies with SEO, ORM, Social Media Management, Marketing Automation and Analytics, across the United States, Middle East and Asia-Pacific.
He is presently based in Kuwait providing digital marketing services and corporate training to some of the largest companies in the Middle East. Vikram frequently travels to the US and Europe to support his clients with digital marketing services and training. Though he nurtures ambitions of brands he works for, on the personal front he aspires to set up a Centre to provide high-quality, free critical healthcare services to less-privileged infants and children.
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