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Know What You're for: A Growth Strategy for Work, an Even Better Strategy for Life
Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing What are we known for? What do we want to be known for?
In Know What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive.
It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.
Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how
Work FOR your current and future customers with a new, effective method
Be FOR your team and help your people reach full potential
Create a ripple impact by being FOR your community
Live and work your best by caring FOR yourself
In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.
In Know What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive.
It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.
Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how
Work FOR your current and future customers with a new, effective method
Be FOR your team and help your people reach full potential
Create a ripple impact by being FOR your community
Live and work your best by caring FOR yourself
In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.
254 pages, Kindle Edition
Published October 1, 2019
222 people are currently reading
945 people want to read
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Displaying 1 - 30 of 97 reviews
August 30, 2022
Super easy read. Excellent book really clarifying the WHY (FOR) for all we do. Making people feel like they matter. Truly connecting with people. One quote that resonated was, “A person who feels appreciated will always do more than expected.” Also, “the relational climate in your organization dictates the forecast of your organization.” My husband has said it this way, “culture trumps vision”. You cannot cast vision in a toxic culture.
If you are involved in the social media or marketing of your church or organization this is a must read!
If you are involved in the social media or marketing of your church or organization this is a must read!
January 18, 2021
Got some inspiration and takeaways but could have been done in a lot fewer pages. Very repetitive. Looking forward to sharing some key points with staff.
February 26, 2020
What do you want to be known FOR?
What ARE you known FOR?
-"we see you"
-"we celebrate you"
-"we are here for you"
Doing good is good for business.
pg 91 "Choosing not to be afraid of being personable, vulnerable, and authentic. Choosing to admit your mistakes when you make them. Choosing to celebrate your customers and community. Choosing to bet on purpose and meaning, even when you aren't sure it will flow to the bottom line (don't worry. It will.)
#ForGwinnett
"DO for one what you wish you could do for everyone." -p117
What we need here isn't an excuse; what we need is a system.
pg 206 "Success is measuring yourself against other people. Excellence is measuring yourself against your own potential. When you choose excellence, you move closer to your potential. You've got a lot of potential, Jeff. The question isnt about success; the question is, "will you move closer to your potential?"
Will we move closer to our potential?
Winston Churchill took a nap everyday.
ONE extra hour of sleep.
Fasting - 24 hours no email, no social media
Quarterly Recharge - a getaway or reflection day each quarter
Its not about working less; it's about working smart.
Think 30 day:
Thinking more is key.
This is better when you are rested.
Read something for at least 5 minutes. Meditation or current book, etc
Set timer for ten minutes.
-Write at the top of the page the goal for this particular Think 30 session.
-Thinking about a problem at work that needs a solution, planning out your dream vacation, pondering how to increase your income or how to be a better spouse, etc. My experience is that it's usually better to have a specific goal, although there are times when I just sit down with a blank page and a cup of coffee and see what happens.
Once your first ten minute session is over, set your timer for the second ten-minute session - write down any thought that comes to mind. Even if you can't think of anything to write down - just write "I can't think of anything to write down." The goal here is quantity, not quality. At the end of the ten-minutes, put your pen down and go on the the last ten-minute session.
In this ten-minute session, you look for connections in what you just wrote down. Is there a sentence, phrase, or word that connects and can be built on? Steve Jobs said, "creativity is just connecting things." in the final ten min session, you're becoming more creative by simply making connections with what you just thought about and wrote down.
Before going to bed, write down three simple wins that would need to take place for tomorrow to be a great day.
What ARE you known FOR?
-"we see you"
-"we celebrate you"
-"we are here for you"
Doing good is good for business.
pg 91 "Choosing not to be afraid of being personable, vulnerable, and authentic. Choosing to admit your mistakes when you make them. Choosing to celebrate your customers and community. Choosing to bet on purpose and meaning, even when you aren't sure it will flow to the bottom line (don't worry. It will.)
#ForGwinnett
"DO for one what you wish you could do for everyone." -p117
What we need here isn't an excuse; what we need is a system.
pg 206 "Success is measuring yourself against other people. Excellence is measuring yourself against your own potential. When you choose excellence, you move closer to your potential. You've got a lot of potential, Jeff. The question isnt about success; the question is, "will you move closer to your potential?"
Will we move closer to our potential?
Winston Churchill took a nap everyday.
ONE extra hour of sleep.
Fasting - 24 hours no email, no social media
Quarterly Recharge - a getaway or reflection day each quarter
Its not about working less; it's about working smart.
Think 30 day:
Thinking more is key.
This is better when you are rested.
Read something for at least 5 minutes. Meditation or current book, etc
Set timer for ten minutes.
-Write at the top of the page the goal for this particular Think 30 session.
-Thinking about a problem at work that needs a solution, planning out your dream vacation, pondering how to increase your income or how to be a better spouse, etc. My experience is that it's usually better to have a specific goal, although there are times when I just sit down with a blank page and a cup of coffee and see what happens.
Once your first ten minute session is over, set your timer for the second ten-minute session - write down any thought that comes to mind. Even if you can't think of anything to write down - just write "I can't think of anything to write down." The goal here is quantity, not quality. At the end of the ten-minutes, put your pen down and go on the the last ten-minute session.
In this ten-minute session, you look for connections in what you just wrote down. Is there a sentence, phrase, or word that connects and can be built on? Steve Jobs said, "creativity is just connecting things." in the final ten min session, you're becoming more creative by simply making connections with what you just thought about and wrote down.
Before going to bed, write down three simple wins that would need to take place for tomorrow to be a great day.
February 8, 2024
This is a good book on business, but a poor book to use in the church. It is seeped in 21st-Century, Western ideas of consumerism, seeing the Church less as the tangible body of Christ in the world as more as an organization that offers a neatly packaged "Jesus" for easy consumption. There is no theological depth to be found here.
If you are a pastor or Christian, Dietrich Bonhoeffer's "Life Together" is a much better place to look.
If you are a pastor or Christian, Dietrich Bonhoeffer's "Life Together" is a much better place to look.
February 6, 2022
This is one of the best leadership books I have read in some time. The author offers some thought-provoking questions for us to ask ourselves. It is a great book for leaders, entrepreneurs and non-profit executive directors. He prods us into doing more, being more and building community.
March 7, 2023
Need to share purchase hardback and share this with our leadership team - great incites and several notes made in my phone from one-liners
March 3, 2020
Fantastic. I love the clarity from the 2 Questions. What are we known for? What do we want to be known for. Jeff reveals in very compelling and actionable ways how to bridge the gap between the reality and the 'aspiration' to truly be 'for' your community, your customer, your team, and yourself. This book is of high value to any organization!
February 13, 2020
One of the most important books on social media strategy in my library.
December 31, 2021
What do you want to be known for? What a haunting question to ask yourself, of your business, your organization, church, or non-profit. What better person to reveal the answer to that question than Jeff Henderson. A man who practices what he teaches and preaches. I meet Jeff, briefly (like for less than 5-minutes) at a Preach Better Sermons conference in Dallas, Texas on January 23, 2013. It was a trip where our family was killing two birds with one stone. I was getting an opportunity to attend the Preach Better Sermons conference and the next day we had scheduled a follow-up appointment for my oldest daughter at the Scottish Rite Children's Hospital in Dallas. For those short 5-minutes, I meet Jeff and he asked me to tell him my story in the elevator pitch version. I told him who I was and a synopsis about my daughters story and the reason we were in Dallas. The next day, somehow Jeff searched me out on Twitter, and sent me a private message saying that he was praying FOR us and FOR my daughter on her follow-up hospital visit in Dallas. That day, back in 2013, I realized Jeff was a different kind of person and leader. A leader who truly paused his life to listen to a person's story that he just met and found a way to be FOR them and to add value to them. That day, I became a fan of Jeff and the FOR message that he shares in this book. The four sections (FOR the customer, FOR the team, FOR the community, and FOR you) that Jeff covers in the book is a masterful blueprint that will guide you not only to be a success in work, but in life. "So, what are you waiting FOR?"
November 4, 2019
3.5-4 stars
Nothing truly groundbreaking in this, at least for me (someone currently employed with Chick-fil-A, Inc.), but it is extremely unusual and counter-cultural in the world's view of business and leadership. A quick read and lots of good nuggets in there around discovering who you are and what you want to be known for, both in business, but more importantly, in life.
Nothing truly groundbreaking in this, at least for me (someone currently employed with Chick-fil-A, Inc.), but it is extremely unusual and counter-cultural in the world's view of business and leadership. A quick read and lots of good nuggets in there around discovering who you are and what you want to be known for, both in business, but more importantly, in life.
January 28, 2020
“Know What You’re FOR” is a business-minded strategy book that focuses on putting people over profits, and argues that a customer, people-centric approach to business is actually a great growth strategy. A guided mission/vision and passion for something bigger than the business itself is what is needed to build long-term growth for companies/churches/non-profits of the future.
I loved the perspective and attitude of the book about being a culture that is FOR other people - your customers, and especially your team members. Inspiring read.
I loved the perspective and attitude of the book about being a culture that is FOR other people - your customers, and especially your team members. Inspiring read.
October 10, 2019
Jeff Henderson is the real deal and his FOR message is phenomenal and very much needed in this moment of culture and history.
Henderson gives a practical plan for helping businesses, churches, and organizations clarify their vision and the become fans of the customers or people that they serve. By placing the focus on the people we serve we can show them that we are FOR them.
I’ve seen this play out at our church which is led by Jeff and in countless churches across the country.
It’s a powerful life-affirming message that we all need to hear.
This book contains the key to transforming your organization, church, or business and refocusing your impact on the world in a powerful way.
Henderson gives a practical plan for helping businesses, churches, and organizations clarify their vision and the become fans of the customers or people that they serve. By placing the focus on the people we serve we can show them that we are FOR them.
I’ve seen this play out at our church which is led by Jeff and in countless churches across the country.
It’s a powerful life-affirming message that we all need to hear.
This book contains the key to transforming your organization, church, or business and refocusing your impact on the world in a powerful way.
January 30, 2020
A solid book about purposeful marketing. Not overly inventive concepts but still good to know.
October 19, 2019
Extremely helpful and practical!
If I could give more than 5 stars I would! The principles Jeff shares are so practical, they can be applied at that moment. I have already instituted several of these principles and plan to use every bit of the bonus action/assessments.
Jeff communicates in such a way that you feel he’s talking directly to you. Maybe that’s because he makes you feel like he is FOR you from the very first page. I certainly hope this is Jeff’s first book because I would love to gain more insight from his penmanship.
If I could give more than 5 stars I would! The principles Jeff shares are so practical, they can be applied at that moment. I have already instituted several of these principles and plan to use every bit of the bonus action/assessments.
Jeff communicates in such a way that you feel he’s talking directly to you. Maybe that’s because he makes you feel like he is FOR you from the very first page. I certainly hope this is Jeff’s first book because I would love to gain more insight from his penmanship.
January 28, 2020
Found the book very insightful. Will definitely read it again. And I definitely want to try out all the businesses he talked about
October 19, 2019
Very readable and helpful bookFor leaders and Entrepreneurs. Most helpful in the area of marketing in the age of social media, while also providing guidance in the area of defining purpose both personally and organizationally. It reads very quickly, and I recommend it.
October 22, 2019
Good practical stuff in here - stands out from a crowded field of similar leadership stuff. Very applicable to church leadership as well.
October 24, 2019
Happy helpful insights for anyone overseeing an organization, nonprofit or for-profit.
January 6, 2020
Great read!
Great resource and a easy read.
No matter if your a church leader or corporate business leader you will get something out of this book.
Great resource and a easy read.
No matter if your a church leader or corporate business leader you will get something out of this book.
January 14, 2020
Loved it! Very practical. Great ideas!
December 1, 2023
"Know What You're For" by Jeff Henderson is a transformative read that has greatly resonated with me, especially in its relevance to higher education and my professional journey. This enlightening book, introduced to me through Michael Hyatt's LeaderBox club, skillfully bridges the realms of business and nonprofit organizations, offering insightful parallels and lessons applicable across various sectors. Henderson's adept handling of these themes makes the book an invaluable resource for anyone aiming to make a meaningful impact in their field.
The book's focus on the power of inspiration in transforming organizational culture is particularly striking. Henderson's assertion, "Thriving companies are inspired companies. You feel it. You sense it. You experience it. It takes inspiration for a company to say 'It's not enough to be the best company in the world; we must be the best company FOR the world,'" profoundly aligns with Michael Hyatt's emphasis on visionary leadership and purpose-driven action. This philosophy, advocating a shift from mere success to significant contributions, is applicable to a wide range of entities, including businesses, nonprofits, churches, schools, and individuals.
Henderson's vision for more inspired entities and individuals resonates throughout the book, especially in its concluding section. His call to action for positive change in various sectors, including education, echoes the teachings of Michael Hyatt. Additionally, Henderson's decision to share his personal cell phone number in the book's conclusion exemplifies his dedication to being 'for' his audience, a gesture of genuine connection and commitment.
As I stand poised to embark on a new path, blending my past experiences with my current aspirations in higher education, "Know What You're For" has been a beacon of inspiration. This book has not only enlightened me but also spurred me to action, encouraging me to make a difference in my own unique way.
In conclusion, "Know What You're For" has ignited a fire within me to pursue a journey of significance and impact, inspired by the teachings of both Jeff Henderson and Michael Hyatt. This book is a call to action for all who aspire to leave a positive mark on the world. As I step forward into this exciting new phase, I'm grateful for the wisdom imparted by Henderson and eager to see where this path leads. Here's to a future of making a difference, seeing people as people, and creating a lasting impact.
#KnowWhatYoureFor #JeffHenderson #MichaelHyatt #LeaderBox #HigherEducation #MakingADifference #ForSeeingPeopleAsPeople #InspirationalLeadership #PurposeDriven #TheClarkCommunique
The book's focus on the power of inspiration in transforming organizational culture is particularly striking. Henderson's assertion, "Thriving companies are inspired companies. You feel it. You sense it. You experience it. It takes inspiration for a company to say 'It's not enough to be the best company in the world; we must be the best company FOR the world,'" profoundly aligns with Michael Hyatt's emphasis on visionary leadership and purpose-driven action. This philosophy, advocating a shift from mere success to significant contributions, is applicable to a wide range of entities, including businesses, nonprofits, churches, schools, and individuals.
Henderson's vision for more inspired entities and individuals resonates throughout the book, especially in its concluding section. His call to action for positive change in various sectors, including education, echoes the teachings of Michael Hyatt. Additionally, Henderson's decision to share his personal cell phone number in the book's conclusion exemplifies his dedication to being 'for' his audience, a gesture of genuine connection and commitment.
As I stand poised to embark on a new path, blending my past experiences with my current aspirations in higher education, "Know What You're For" has been a beacon of inspiration. This book has not only enlightened me but also spurred me to action, encouraging me to make a difference in my own unique way.
In conclusion, "Know What You're For" has ignited a fire within me to pursue a journey of significance and impact, inspired by the teachings of both Jeff Henderson and Michael Hyatt. This book is a call to action for all who aspire to leave a positive mark on the world. As I step forward into this exciting new phase, I'm grateful for the wisdom imparted by Henderson and eager to see where this path leads. Here's to a future of making a difference, seeing people as people, and creating a lasting impact.
#KnowWhatYoureFor #JeffHenderson #MichaelHyatt #LeaderBox #HigherEducation #MakingADifference #ForSeeingPeopleAsPeople #InspirationalLeadership #PurposeDriven #TheClarkCommunique
December 12, 2020
Just finished this book. I give it 5 out of 5 social media likes, hearts, retweets and thumbs up. Here are some key takeaways:
The number one question customers are asking about a business is, “Do they care about me?” People respond to organizations that truly care for them.
As a business:
What do we want to be known for?
What are we known for? When the answers to these two questions match, growth happens. It’s that simple. And it’s that hard.
Winning organizations of tomorrow will be more concerned with becoming fans of their customers instead of convincing customers to become fans of the organization.
Customers are people, and people love to be seen, celebrated, and recognized. Products don’t engage on social media; people do.
When you talk more about the customer than you do the business, the customer talks more about your business.
The reason 74% of customers don’t care if brands disappears is because they don’t think brands care about them.
Personable leads to remarkable.Remarkable leads to memorable.
How to create a team culture:
Believe abundantly
Appreciate consistently
Develop intentionally
Listen actively
Live repeatedly
Credibility leads to influence. Influence leads to community. Community leads to belonging. Belonging leads to FOMO.
#ReadersAreLeaders
The number one question customers are asking about a business is, “Do they care about me?” People respond to organizations that truly care for them.
As a business:
What do we want to be known for?
What are we known for? When the answers to these two questions match, growth happens. It’s that simple. And it’s that hard.
Winning organizations of tomorrow will be more concerned with becoming fans of their customers instead of convincing customers to become fans of the organization.
Customers are people, and people love to be seen, celebrated, and recognized. Products don’t engage on social media; people do.
When you talk more about the customer than you do the business, the customer talks more about your business.
The reason 74% of customers don’t care if brands disappears is because they don’t think brands care about them.
Personable leads to remarkable.Remarkable leads to memorable.
How to create a team culture:
Believe abundantly
Appreciate consistently
Develop intentionally
Listen actively
Live repeatedly
Credibility leads to influence. Influence leads to community. Community leads to belonging. Belonging leads to FOMO.
#ReadersAreLeaders
January 27, 2021
This book could have been a blog post or article. It's repetitive, full of effusive praise about Chick-fil-A (as if it has never done anything wrong and is the model for all companies -- even those outside the fast-food restaurant business) and his church's outreach efforts (that were focused on addressing community needs, but it wasn't clear whether the church had a Christ-center focus or instead was merely a social club). The author is likely quite a dynamic speaker, but the book grew tiresome rather quickly. It would have been better to have seen greater humility than the countless comments about how so many companies don't "get it."
To be fair, he's right that US companies have become bureaucratic and not consumer focused. I heard a recent podcast by the Harvard Business Review that echoed the same themes as the book. A deeper and more balanced analysis of the author's thesis would have been welcomed.
To be fair, he's right that US companies have become bureaucratic and not consumer focused. I heard a recent podcast by the Harvard Business Review that echoed the same themes as the book. A deeper and more balanced analysis of the author's thesis would have been welcomed.
April 30, 2023
Excellent book for changing perspective, knowing what's important to the people around you, and how you can be most effective. Very inspiring and gives great ways to see opportunities.
It goes overboard in a number of places, but that's because it's trying to act as a corrective to the insular and tribal nature that our organizations and society tend to go down. But in doing so, it minimizes the Why and what's truly Core, to be defined (or at least influenced) by the people around you. As a prime example, he talks a lot about starting his church, but in doing so he doesn't talk about the Gospel, the Word, and the outreach the church does seems to almost go out of its way to hide its affiliation with those things.
There's nothing in what he says that precludes "staying true to your authentic self" - and if done right can make that much better. But the book almost completely ignores those dangers.
It goes overboard in a number of places, but that's because it's trying to act as a corrective to the insular and tribal nature that our organizations and society tend to go down. But in doing so, it minimizes the Why and what's truly Core, to be defined (or at least influenced) by the people around you. As a prime example, he talks a lot about starting his church, but in doing so he doesn't talk about the Gospel, the Word, and the outreach the church does seems to almost go out of its way to hide its affiliation with those things.
There's nothing in what he says that precludes "staying true to your authentic self" - and if done right can make that much better. But the book almost completely ignores those dangers.
January 4, 2020
What do I want to be known FOR? What am I known FOR? 2 challenging questions asked by someone with real world business experience who also serves as the Pastor if my church. Often the answers to these questions are in conflict with each other. However, if we take the time to define these for each of our lives, we can make a lasting positive impact on our community.
Many people can state many things the church is against. It is such a privilege to attend and serve at a church where everything we do revolves around being FOR our community. No matter what line of work you find yourself in, this book provides practical tips on how to be FOR people which will ultimately help you to grow your business.
Many people can state many things the church is against. It is such a privilege to attend and serve at a church where everything we do revolves around being FOR our community. No matter what line of work you find yourself in, this book provides practical tips on how to be FOR people which will ultimately help you to grow your business.
May 19, 2022
Overall,
This was a good book
You can tell the biggest influences in his life
There was not too much mention about his time marketing at Atlanta braves
A lot of mention to the selfless leadership of chick fil a
And many mentions as well to things he has had to do in starting up churches around Atlanta
Mainly, the author teaches to take care of the community
He teaches a lot on taking care of them socially, because this can be accomplished on a daily basis
If you have the community as your top priority and not your product and services, then the business will easily follow
I recommend this book to any operator or ceo that wants a better purpose for their business
This was a good book
You can tell the biggest influences in his life
There was not too much mention about his time marketing at Atlanta braves
A lot of mention to the selfless leadership of chick fil a
And many mentions as well to things he has had to do in starting up churches around Atlanta
Mainly, the author teaches to take care of the community
He teaches a lot on taking care of them socially, because this can be accomplished on a daily basis
If you have the community as your top priority and not your product and services, then the business will easily follow
I recommend this book to any operator or ceo that wants a better purpose for their business
January 3, 2024
This was a book our Pastor handed out a year ago (oops I'm just now finishing). Highly recommend for leaders in business, non-profits, and churches! Our church's word for 2023 was FOR because of this book. We wanted everyone to know our church for what we're FOR instead of what we're against. We're for churches, families, community, our town of Lexington, etc. We even ended up doing a FPC is FOR families month which was really meaningful and fun!
This is also really good for anyone who runs social media for a business, church, etc. I run our church's social media and it certainly has given me some food for thought.
Very easy to read and great on audio as well.
This is also really good for anyone who runs social media for a business, church, etc. I run our church's social media and it certainly has given me some food for thought.
Very easy to read and great on audio as well.
June 6, 2024
This was an excellent book, very thought-provoking. I would warn that it’s pretty easy to read all at once or in a short period of time but I believe the best way to get the most out of it is to read a few chapters at a time. The writing can get repetitive and it might feel like he’s talking in circles and that can get frustrating. Take it slow, enjoy the stories, and would recommend keeping a notebook handy.
Edit: I would like to agree with the other reviews that most of the concepts included in this book are not new but I do believe they that they are packaged neatly and in an easy to read/understand manner.
Edit: I would like to agree with the other reviews that most of the concepts included in this book are not new but I do believe they that they are packaged neatly and in an easy to read/understand manner.
February 17, 2021
Good points to ponder for any business or non profit or even a church:
“Customer service is reactive but customer engagement is proactive.”
How to break the invisible barrier between your company and the customer and engage them ? Stop talking about your company and start talking about the customers.
Why are you doing this business in the first place? What’s the purpose? E.g.: Zappos purpose “delivering happiness.” Harley Davidson: “We fulfill dreams of personal freedom.” This motto doesn’t say any word about the bike but about the desires of the customer!
“Customer service is reactive but customer engagement is proactive.”
How to break the invisible barrier between your company and the customer and engage them ? Stop talking about your company and start talking about the customers.
Why are you doing this business in the first place? What’s the purpose? E.g.: Zappos purpose “delivering happiness.” Harley Davidson: “We fulfill dreams of personal freedom.” This motto doesn’t say any word about the bike but about the desires of the customer!
April 11, 2022
Amazing!!!!!! From a Biblical perspective, this tells us all exactly what we should be. At least, that's the way it spoke to me: for others! Great tips on social media engagement, as well!! It makes total sense. Be for other people and community, love first - and everything else will follow that mission. People can recognize a business just in it for themselves & not even the employees or customers; I've always been able to tell. This defines into words what has drawn me to and away from establishments, and I'm not alone! Worth re-reading several times!!!
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