Writing a book can transform the growth and value of your business.Books are still one of the most powerful assets you can create to build your credibility, authority and visibility in your market. It raises the profile of your work, putting you in front of audiences you might not have been able to reach before.It positions you as the go-to expert in your field—after all, if you literally ‘wrote the book’ on your industry, you’ll be the easy choice for your prospects. A book also opens up new streams of revenue and opportunities for you and your business, growing in value over time, just like any good asset should.But writing a book is hard work. Many people never write more than their first page, and many more never finish a first draft. In this book, you’ll learn the exact process that will take you from your big idea all the way through drafting, editing and publishing your book, and on to to your book launch and beyond.“Create a book and your credibility skyrockets. A book is an incredible entry point for your audience to come into your world. At its core, writing a book is about list-building, about reach, and that translates to dollars and opportunities. I don’t know of anything that could be better—it’s the best way to build a business.” — Brian Kurtz, author of Overdeliver.
I've been umming and erring about writing a handbook of all I know (and use in my business) and thought this book would be a helpful part of that process. I write fiction, and article-style blog posts, but long form non-fiction is new for me.
With that question in mind, it was helpful. Clearly written, fairly up-to-date and full of timeless ideas, I definitely got some clarity on marketing. For now, I'm not going to write my book, which feels a bit odd to me having just read a book about this, but it did exactly what I was seeking: it helped me decide if this was my next step or not.
As someone who knows very little about online ads, I learned a few general tips that will help me generally understand the funnels a little bit more. In terms of planning, writing and marketing the book, this had a great structure. I edit things in a fairly specific way, but again, it's useful to have somewhere to start when I reach that stage, since I've not written long form non-fiction with the idea of widespread publication at the end.
Overall, a great place to start if you're considering writing and publishing a business book.